Based on the integration model of Technology Acceptance Model (TAM) and Planning Behavior Theory (TPB), taking rural water purification equipment as an example, policy regulations were introduced to study the safety of rural drinking water. The results show that perceived ease of use is a key factor affecting the willingness of rural consumers to use water purification equipment. Policy regulation has a significant impact on the willingness to use water purification equipment. Perceptual ease of use has a positive impact on subjective norms, behavioral attitudes and perceptual behavior control. Policy regulation has a negative impact on behavioral attitudes and perceptual behavior control. Behavioral attitude and perceptual behavior control also play a key role in determining the willingness to use water purification equipment, while subjective norms have no significant impact on the willingness of rural consumers to use water purification equipment.

rural water purification equipment  /  willingness to use  /  TAM-TPB integration model