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Visualization Analysis of E-commerce User Behavior
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Shumei WU, Mi ZHOU
Science Technology and Industry | 2025, 25(3) : 335 - 341
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Science Technology and Industry | 2025, 25(3): 335-341
Governance & Performance
Visualization Analysis of E-commerce User Behavior
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Shumei WU, Mi ZHOU
Affiliations
  • Mathematics and Computer Science, Quanzhou Normal University, Quanzhou 362000, Fujian, China
Published: 2025-02-10
Outline
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User behavior data is an important basis for decision-making in e-commerce enterprises. The AARRR(acquisition,activation,retention,revenue,referral) model, funnel analysis model, and user behavior analysis methods in the field of data analysis were explained. Based on the basic indicators and preferences of user behavior, a comprehensive analysis was conducted through multiple dimensions, and the conclusions drawn were presented in a graphical manner. Finally, the conversion rate in the user shopping process was presented in the form of a funnel chart. E-commerce enterprises can utilize user behavior research to provide customized services for individuals, thereby achieving refined market decision-making.

user behavior  /  AARRR(acquisition activation retention revenue referral) model  /  funnel plot  /  conversion rate
Shumei WU, Mi ZHOU. Visualization Analysis of E-commerce User Behavior[J]. Science Technology and Industry, 2025 , 25 (3) : 335 -341 .
Year 2025 volume 25 Issue 3
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Article Info
  • Receive Date:2024-06-25
  • Online Date:2025-07-21
  • Published:2025-02-10
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  • Received:2024-06-25
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    Mathematics and Computer Science, Quanzhou Normal University, Quanzhou 362000, Fujian, China
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表12种不同金属材料的力学参数

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Number of
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小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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