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Market Word-of-mouth for Xinjiang Fresh Apricots Based on Sentiment Analysis of E-commerce Reviews
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Siwen WANG1, Xiaoyu ZHANG1, Hui XIE2, Zihan LI1, Jianying FENG1
Science Technology and Industry | 2025, 25(1) : 143 - 149
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Science Technology and Industry | 2025, 25(1): 143-149
• Industrial Development •
Market Word-of-mouth for Xinjiang Fresh Apricots Based on Sentiment Analysis of E-commerce Reviews
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Siwen WANG1, Xiaoyu ZHANG1, Hui XIE2, Zihan LI1, Jianying FENG1
Affiliations
  • 1 College of Information and Electrical Engineering, China Agricultural University, Beijing 100083, China
  • 2 Institute of Horticultural Crops Research, Xinjiang Academy of Agricultural Sciences, Urumqi 830091, China
Published: 2025-01-10
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E-commerce channels are a crucial means for Xinjiang fresh apricots to expand market sales and improve efficiency. Analyzing market reputation based on E-commerce review texts can provide valuable market feedback for promoting the development of the Xinjiang fresh apricot E-commerce industry. Consumer reviews of Xinjiang fresh apricots from e-commerce platforms were collected and preprocessed. Subsequently, an in-depth analysis and mining of the review texts were conducted, including determining the sentiment orientation of the review corpus, extracting review themes based on the LDA (latent Dirichlet allocation) topic model, and quantitatively evaluating consumer reputation based on dependency syntax analysis and sentiment calculation. The study shows that consumer reviews of Xinjiang fresh apricots are predominantly positive. The three core themes extracted are fruit quality, logistics speed, and product price. Consumers are most concerned with the attributes of fruit taste and logistics speed, with the highest satisfaction in fruit sensory quality, general satisfaction with logistics, and the lowest satisfaction with price. Based on the research results, development suggestions were proposed for the fresh apricot e-commerce industry.

E-commerce reviews  /  sentiment analysis  /  market reputation  /  fresh apricots  /  Xinjiang apricots
Siwen WANG, Xiaoyu ZHANG, Hui XIE, Zihan LI, Jianying FENG. Market Word-of-mouth for Xinjiang Fresh Apricots Based on Sentiment Analysis of E-commerce Reviews[J]. Science Technology and Industry, 2025 , 25 (1) : 143 -149 .
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  • Receive Date：2024-07-30
  • Online Date：2025-07-20
  • Published：2025-01-10
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  • Received：2024-07-30
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Affiliations
    1 College of Information and Electrical Engineering, China Agricultural University, Beijing 100083, China
    2 Institute of Horticultural Crops Research, Xinjiang Academy of Agricultural Sciences, Urumqi 830091, China
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表12种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
Number of
species		 占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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