Basing on the relevant indicator data of Fujian Province from 2008 to 2022, the comprehensive development level of cultural and tourism industries was measured. The coupling coordination model was used to explore the evolutionary characteristics of the coupling coordination degree between the two industries. The results show that the coupling and coordination status between the cultural industry and tourism industry in Fujian Province has entered a stage of high-quality coordination from severe imbalance, but it is still in the intermediate coordination stage at present. The obstacles are manifested as the lag of the tourism industry in the early times, afterward as the lag of the cultural industry, and now the lag of the tourism industry. In view of this, suggestions are proposed to establish a cooperation platform for cultural and tourism entities, and to utilize tourism projects for financing innovation, in order to promote the high-quality coupled development of the cultural and tourism industry.