In the context of globalization, the development of new quality productivity provides an important opportunity to enhance the innovation ability of enterprises and promote the internationalization of technical standards. Based on the theory of diffusion of innovation, a theoretical model of the impact of new quality productivity on the internationalization of technical standards was constructed, taking Chinese A-share manufacturing companies listed in 2010—2023 as the research sample. The empirical test finds that the enhancement of new quality productivity significantly contributes to the internationalization of enterprises’ technical standards. Global innovation network embedding plays a mediating role in it. It suggests that firms can accelerate the globalization of technology standards through cooperation and interaction with international innovation agents. This study reveals the influence path of new quality productivity to promote the internationalization of technical standards through global innovation network embeddedness, which further expands the application scope of innovation diffusion theory. Scientific guidance for enterprises is provided to promote the internationalization of technical standards, and is helpful to give full play to the intrinsic potential of new productivity.

new quality productivity  /  internationalization of technology standards  /  global innovation network embeddedness  /  innovation diffusion theory