As artificial intelligence becomes increasingly integrated into daily life, particularly in areas such as urban transportation and environmental impact, the potential for widespread adoption of autonomous vehicles has become a significant topic of inquiry. Online surveys and statistical analysis were conducted to examine the influence of media environments (mass media, social media, and electronic word of mouth) on the purchasing intentions for autonomous vehicles, while also considering the moderating role of gender. The results indicate that social media has a positive effect on purchasing intentions, especially among male users, whereas mass media and electronic word of mouth do not show significant effects. These findings provide insights into how different media environments can affect the market acceptance of autonomous vehicles, offering important references for the development of urban transportation and sustainable social practices.

autonomous vehicles  /  media environment  /  gender