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Influence of Farmers’ Green Cognition and the Willingness of Production Behavior to Improve on the Technical Fertilization Behavior from the Perspective of Social Capital
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Chunlin HUA, Xiang MA, Chao CHEN
Science Technology and Industry | 2025, 25(10) : 277 - 283
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Science Technology and Industry | 2025, 25(10): 277-283
Governance & Performance
Influence of Farmers’ Green Cognition and the Willingness of Production Behavior to Improve on the Technical Fertilization Behavior from the Perspective of Social Capital
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Chunlin HUA, Xiang MA, Chao CHEN
Affiliations
  • School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, Sichuan, China
Published: 2025-05-25
Outline
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Based on the survey data of 1 457 farmers in Sichuan Province, the influence of social capital on farmers’ technical fertilization behavior was empirically examined, and the influence of green cognition on farmers’ willingness was analyzed to improve production and their influence on the decision of technical fertilization behavior. The results show that channel trust, social responsibility consciousness and green agricultural technology cognition have a significant influence on the willingness to improve production behavior. Social network, environmental pollution cognition, green agricultural technology cognition and production behavior improvement willingness have a positive influence on technical fertilization behavior, and a significant positive influence on technical fertilization behavior. Therefore, it is necessary to improve the channel trust of farmers, expand the social network of farmers, increase the quality and quantity of information acquisition, improve the social capital of farmers in multiple dimensions, strengthen the green cognition and technical production behavior willingness, and promote the adoption of farmers’ technical fertilization behavior.

social capital  /  green cognition  /  willingness to improve production behavior  /  technical fertilization behavior
Chunlin HUA, Xiang MA, Chao CHEN. Influence of Farmers’ Green Cognition and the Willingness of Production Behavior to Improve on the Technical Fertilization Behavior from the Perspective of Social Capital[J]. Science Technology and Industry, 2025 , 25 (10) : 277 -283 .
Year 2025 volume 25 Issue 10
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Article Info
  • Receive Date:2024-11-07
  • Online Date:2025-07-09
  • Published:2025-05-25
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  • Received:2024-11-07
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    School of Economics and Management, Southwest University of Science and Technology, Mianyang 621010, Sichuan, China
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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