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“Knowingly Violate” or “Timely Stop”?The Public Acceptance of Face Recognition Technology Considering Responsible Innovation
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Chao Lu1, Shanshan Jiang1, Yiying Cheng1, Jiaojiao Yu2
Journal of Technology Economics | 2025, 44(6) : 125 - 138
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Journal of Technology Economics | 2025, 44(6): 125-138
Technology Economics Evaluation
“Knowingly Violate” or “Timely Stop”?The Public Acceptance of Face Recognition Technology Considering Responsible Innovation
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Chao Lu1, Shanshan Jiang1, Yiying Cheng1, Jiaojiao Yu2
Affiliations
  • 1 School of Management, Shanghai University, Shanghai 200444, China
  • 2 School of Customs and Public Administration, Shanghai Customs College, Shanghai 200444, China
Published: 2025-06-25 doi: 10.12404/j.issn.1002-980X.J24061613
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Public acceptance has an important impact on the development of face recognition technology, but there is still a lack of research on the public acceptance of face recognition. A cognitive process model was constructed based on social exchange theory and responsible innovation evaluation criteria. The model examines the behavioral decision-making balance between perceived benefits and perceived risks to determine usage intention for face recognition technology. The structural equation model was used for empirical testing. The results indicate that perceived benefits and moral ethics significantly affect the public’s usage intention. However, in the face of the perceived risks, a phenomenon of “knowingly violate” rather than “timely stop” is observed. Previous privacy invasion experience, information sensitivity and negative news are found to increase perceived risks, though they do not outweigh the benefits of face recognition. Face recognition convenience is shown to enhance perceived benefits, yet it does not lead to the disregard of privacy leakage risks. Knowledge and security related to face recognition is positively and negatively correlated with perceived benefit and perceived risk, respectively. The findings contributes to a deeper understanding of the public concerns and needs for facial recognition technology, providing guidance for optimizing technology development and market promotion strategies.

face recognition  /  social exchange theory  /  public acceptance  /  responsible innovation
Chao Lu, Shanshan Jiang, Yiying Cheng, Jiaojiao Yu. “Knowingly Violate” or “Timely Stop”?The Public Acceptance of Face Recognition Technology Considering Responsible Innovation[J]. Journal of Technology Economics, 2025 , 44 (6) : 125 -138 . DOI: 10.12404/j.issn.1002-980X.J24061613
Year 2025 volume 44 Issue 6
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doi: 10.12404/j.issn.1002-980X.J24061613
  • Receive Date:2024-06-16
  • Online Date:2025-09-09
  • Published:2025-06-25
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  • Received:2024-06-16
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    1 School of Management, Shanghai University, Shanghai 200444, China
    2 School of Customs and Public Administration, Shanghai Customs College, Shanghai 200444, China
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表12种不同金属材料的力学参数

Family
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Number of
genus
种数
Number of
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Percentage of
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Percentage of total
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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