PDF
Full
Outline
In order to effectively answer the scientific question of "how to empower the three-dimensional value creation of short videos". Taking Kuaishou short video as an example, starting from the three-dimensional value creation of "product function-service utility-scene experience", the method of combining case study and programmatic grounded analysis was used to explore and refine the mechanism and path of scene-enabled three-dimensional value creation of short video. The results show that the short video uses the logic of "time three-dimensional product function value → supply chain", the short video realizes the three-dimensional value creation of "the previous time-this time-the next time" based on the standardized configuration of scenario-based scenarios at each node of the supply chain. The short video uses the logic of "spatial three-dimensionality service utility value value chain", and the personalized configuration of the scenario-based situation of each node of the value chain to realize the three-dimensional value creation of "the previous space-this space-the next space". The short video uses the logic of "user three-dimensional scene experience value scene chain", and realizes the three-dimensional value creation of users of "previous scenes-current scenes-future scenes" through the dual-path configuration of scenario-based scenarios at each node of the scene chain. Finally, the strategies and methods of scene empowerment for three-dimensional value creation of short videos are proposed to realize the effect of "timely-appropriate place-suitable people-appropriate feeling".
PDF
294
138
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
关闭全屏
No. 86 Xueyuan South Road, Haidian District, Beijing
010-62199257
qkjq@cast.org.cn
Copyright © 2025 China Association for Science and Technology. All rights reserved. For all open access content, the relevant licensing terms apply.
Sponsored by the Office of the Leading Group for Cybersecurity and Informatization of CAST, and supported by Science and Technology Review Publishing House
