PDF
Full
Outline
Different fresh-keeping efficiency of fresh e-commerce platform leads to differences in product freshness and price, which affects consumers' purchase decisions. At present, the competition in the fresh e-commerce market is fierce and the operation is chaotic. In order to scientifically guide the healthy development and operation of the fresh e-commerce platform, the competition model of the duopoly fresh e-commerce platform was constructed based on Hotelling. The product freshness competition and price game of the two fresh e-commerce platforms under the influence of fresh efficiency were studied, and the effects of consumer characteristics and preservation efficiency on the competition game of the two fresh e-commerce platforms were discussed. The results show that the fresh e-commerce platform with high fresh-keeping efficiency has low unit fresh-keeping cost, and the strategy of providing high-freshness and high-price products is effective, and vice versa. For fresh products, no matter what the consumers' characteristics are, the low-price strategy can not effectively seize the market share. therefore, the fresh e-commerce platform should improve its fresh-keeping efficiency, reduce the fresh-keeping cost, and effectively profit from the high-tech freshness and high-price product strategy.
PDF
371
168
| 科 Family | 属数 Number of genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) | 属 Genus | 种数 Number of species | 占总种数比例 Percentage of total species (%) |
|---|---|---|---|---|---|---|
| 鹅膏菌科Amanitaceae | 2 | 11 | 5.26 | 鹅膏菌属 Amanita | 10 | 4.78 |
| 小菇科 Mycenaceae | 2 | 12 | 5.74 | 丝盖伞属 Inocybe | 5 | 2.39 |
| 多孔菌科 Polyporaceae | 8 | 14 | 6.70 | 蜡蘑属 Laccaria | 5 | 2.39 |
| 红菇科 Russulaceae | 3 | 23 | 11.00 | 小皮伞属 Marasmius | 6 | 2.87 |
| 小菇属 Mycena | 11 | 5.26 | ||||
| 光柄菇属 Pluteus | 5 | 2.39 | ||||
| 红菇属 Russula | 17 | 8.13 | ||||
| 栓菌属 Trametes | 5 | 2.39 |
关闭全屏
No. 86 Xueyuan South Road, Haidian District, Beijing
010-62199257
qkjq@cast.org.cn
Copyright © 2025 China Association for Science and Technology. All rights reserved. For all open access content, the relevant licensing terms apply.
Sponsored by the Office of the Leading Group for Cybersecurity and Informatization of CAST, and supported by Science and Technology Review Publishing House
