Under the "manufacturing power" strategy, enterprise innovation, particularly design innovation, plays a crucial role in transforming China from a manufacturing powerhouse to an innovation-driven economy. However, enterprise design innovation is characterized by a short research and development cycle, quick results, low investment, and minimal risk. Enterprises also exhibit a tendency towards short-term profit-seeking in their design innovation practices, often neglecting long-term objectives. Although research in this area is emerging, a systematic literature review is still lacking. First co-citation analysis theory was used to screen and 518 articles published from 1990 to 2023 based on the subject search terms "enterprise design innovation" and "enterprise innovation design" in CNKI (China National Knowledge Infrastructure) were reviewed. Knowledge mapping and visual analysis techniques were applied to construct visual maps and the progress, hot topics, and future trends in enterprise innovation design research was analyzed. Secondly, the research on the paths of enterprise design innovation driving business development, technological innovation paths, paths of autonomous and collaborative innovation, and their underlying mechanisms were systematically summarized, as well as the driving mechanisms and practical paths. Furthermore, the challenges faced by enterprise design innovation in China were critically discussed, and research gaps and issues were identified. Finally, placeing enterprise design innovation in the era of technological convergence and cross-disciplinary integration, future research directions was proposed. Future research on enterprise design innovation in China should focus on interdisciplinary, cross-field, and cross-regional collaborative studies, comparative research from a global perspective, and integrated studies combining macro and micro-level analyses. It clarifies the growth trajectory and development direction of enterprise design innovation in China and provides valuable references for related research based on China s innovation practices in manufacturing.