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The Influence of Employee Warmth and Competence and Relationship Quality on Consumer Forgiveness Intention: A Study in Online Travel Agency Systems
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Yi Lian, Wenhui Chen, Jiahua Wei
Journal of Technology Economics | 2024, 43(3) : 109 - 120
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Journal of Technology Economics | 2024, 43(3): 109-120
Technology Economics Management
The Influence of Employee Warmth and Competence and Relationship Quality on Consumer Forgiveness Intention: A Study in Online Travel Agency Systems
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Yi Lian, Wenhui Chen, Jiahua Wei
Affiliations
  • Business School Guilin University of Technology Guilin 540000 China
Published: 2024-03-10 doi: 10.12404/j.issn.1002-980X.J23092616
Outline
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The triadic interaction relationship among online platform, service providers, and customers makes the situation more complicated after service failures occur, and the effectiveness of service recovery in this scenario deserves more attention. The impact mechanisms of service recovery in online travel platform systems were investigated from the perspectives of employee behavior and relationship quality through scenario experiments. The results show that the relationship quality between customers and service providers, and between customers and online platforms is positively affected by high warmth and low competence of service providers' employees. The relationship quality between customers and online platforms is positively affected by the relationship quality between customers and service providers. The customers' willingness to forgive the online platforms is positively affected by the relationship quality between customers and online platforms. The above findings are helpful to enrich the service recovery theory, explore the antecedents of customer forgiveness intention in the online platform ecosystem, and guide the improvement of the management of service providers and the maintenance of customer relationships on the tourism platform.

online travel agency  /  warmth  /  competence  /  relationship quality  /  forgiveness
Yi Lian, Wenhui Chen, Jiahua Wei. The Influence of Employee Warmth and Competence and Relationship Quality on Consumer Forgiveness Intention: A Study in Online Travel Agency Systems[J]. Journal of Technology Economics, 2024 , 43 (3) : 109 -120 . DOI: 10.12404/j.issn.1002-980X.J23092616
Year 2024 volume 43 Issue 3
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Article Info
doi: 10.12404/j.issn.1002-980X.J23092616
  • Receive Date:2023-09-26
  • Online Date:2025-07-30
  • Published:2024-03-10
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  • Received:2023-09-26
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    Business School Guilin University of Technology Guilin 540000 China
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表12种不同金属材料的力学参数

Family
属数
Number of
genus
种数
Number of
species
占总种数比例
Percentage of
total species (%)

Genus
种数
Number of
species
占总种数比例
Percentage of total
species (%)
鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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