Since the early pioneering work of Fagnou [
26-
28], the carboxyl group was demonstrated to play an important role during the process of activation of a C—H bond, which is well known as the concerted metalation−deprotonation (CMD) mechanism. Based on our previous discovery [
29-
31], the steric effect of the ligand attached with transition metal can effectively adjust the site selectivity during the reaction between free radicals and aromatic rings. Thus, it was speculated that the position of C—H bond activation may be controllable by switching different sized carboxylic acid ligands in palladium non-directed C—H activation undergoing a CMD process. Phenol and its derivatives are ubiquitous in various natural products, materials, and pharmaceuticals. Several reports have demonstrated that the site selectivity between
ortho and
para positions can be modified with different protecting groups in the ligand to promote palladium-catalyzed olefination reactions. For example, the TIPS-protected phenol can provide a 1/4.4 (
o/
p) selectivity in the 2-pyridone-accelerated non-directed C—H olefination reaction12, while anisole affords a much less selective olefination reaction [
32-
35] (
o:
m:
p = 1.8/1.0/3.7). In regard to these points, we envision that the combination of spatial factors between a carboxylic acid ligand and a bulk protecting group, a palladium-catalyzed non-direct
para-selective C—H activation would be feasible (
Scheme 1), which might offer an effective approach to highly
para-selective C—H functionalizations. Based on this key point, TIPS-protected phenol (
1a) was directly treated with ethyl acrylate (
2a, 1.5 equiv.) in the presence of Pd(OAc)
2 (10 mol%),
N-protected amino acids (30 mol%), and AgOAc (2 equiv.) in HFIP at 60 ℃ for 24 h. Several
N-protected amino acids including N-Ac-Val-OH, N-Ac-Ile-OH, and N-Ac-Leu-OH were screened, and good yield of olefinated product
3a was observed. However, none of them provided good selectivity between the
para- and others-olefinated products (
para/others < 5:1;
L1,
L2). Next, 2, 6-disubustituted pyridines were further tested, but the site-selectivity was not improved and the yield was also poor (
L3,
L4). Oxalyl amides (
L5,
L6), which play an important role in the nickel-enabled
para-selective alkylation, were also investigated, but they too displayed poor selectivity. When phosphates (
L7) were used, slightly improved selectivity was obtained, and the yields were good too. Encouraged by these results, typical carboxylic acid ligand [
36-
40] such as
L8,
L9 and 1-AdCO
2H (
L10) were subjected to the standard reaction conditions. Reasonably good selectivity (
para/others = 10:1) was achieved when 1-AdCO
2H was employed as the additive. Although the reason for high
para-selectivity is unclear, it is likely that the rigid structure of adamantane enhanced the interaction with the protecting group, leading to the
para-selectivity. Gratifyingly, 1-DMAdCO
2H (
L) was most effective, leading to 81% yield of the product with high
para selectivity (
para/others = 13:1). Several silver salts were further explored. Among them, silver 2-ethylhexanoate slightly improved the selectivity (
para/others = 16:1) and afforded product
3a in 81% yield. Control experiments show that palladium was indispensable for this transformation. It is worth noting that di-olefinated products were observed in less than 5 mol% yield and the products is almost
trans and no
cis product is observed. Due to the steric hindrance effect between the carboxylic acid ligand and TIPS protecting group, various protected phenols (
S1–
S4) were subjected to the standard reaction conditions, and it was evident that the selectivity decreased with less bulky protecting groups. These results further support the hypothesis that the high
para-selectivity is influenced by the steric repulsion between the bulky carboxylic acid ligand and protecting group (Supporting information).