On the occasion of the 70th anniversary of establishment of Baotou Steel, the works done for transformation and upgrading of key technologies and equipment of rail of Baotou Steel, creating characteristic rail products with advantages of rare earth resources as well as developing new technologies and steel grades of rail to satisfy the demands of rail market at home and abroad are summarized in this paper. In the 70-year process of enterprise development, brand building of rail of Baotou Steel becomes mature continuously with the enterprise development. Relying on advantages of rare earth resources and technological inheritance, Baotou Steel strives to create characteristic brand of rail to support the brand development strategy of “rare earth rail” and puts forth effort to building rail products as well known brands at home and abroad. Moreover, the brand advantages are transformed into driving forces of enterprise development, various property indexes of rail products are continuously improved by closely combining with the demands of user side so that rail of Baotou Steel could always maintain advanced level in the industry.

rail  /  rare earth  /  innovative development