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Article(id=1321425848415146536, tenantId=1146029695717560320, journalId=1235980733773295621, issueId=1321425847911830056, articleNumber=null, orderNo=null, doi=10.20251/j.cnki.1003-3734.2026.17.001, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=null, receivedDateStr=null, revisedDate=null, revisedDateStr=null, acceptedDate=1762876800000, acceptedDateStr=2025-11-12, onlineDate=1792982073166, onlineDateStr=2026-10-26, pubDate=1789401600000, pubDateStr=2026-09-15, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1792982073166, onlineIssueDateStr=2026-10-26, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1792982073166, creator=13701087609, updateTime=1792982073166, updator=13701087609, issue=Issue{id=1321425847911830056, tenantId=1146029695717560320, journalId=1235980733773295621, year='2026', volume='35', issue='17', pageStart='1793', pageEnd='1904', issueExtLink='null', onlineDate='null', pubDate='1789401600000', pubDateStr='2026-09-15', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1792982073047, creator='13701087609', updateTime=1792982858328, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1321429141673586821, tenantId=1146029695717560320, journalId=1235980733773295621, issueId=1321425847911830056, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1321429141673586822, tenantId=1146029695717560320, journalId=1235980733773295621, issueId=1321425847911830056, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=1793, endPage=1802, ext={EN=ArticleExt(id=1321425848629056041, articleId=1321425848415146536, tenantId=1146029695717560320, journalId=1235980733773295621, language=EN, title=Analysis of prescription drug information dissemination satisfaction from the perspective of supply-demand balance theory, columnId=null, journalTitle=Chinese Journal of New Drugs, columnName=null, runingTitle=null, highlight=null, articleAbstract=
Objective:

To analyze the current supply-demand matching in prescription drug information dissemination based on supply-demand balance theory, explore public satisfaction with this dissemination, and propose improvement recommendations to enhance the effectiveness of prescription drug information dissemination.

Methods:

On the supply side, in-depth interviews were conducted with eight pharmaceutical companies using the interview survey method. On the demand side, an online questionnaire survey was administered, and descriptive statistics and an analysis of fit across four dimensions-relevance, accessibility, appropriateness, and quality-applied to the results.

Results:

Pharmaceutical companies utilize multiple online and offline channels for information provision, but these are primarily limited to disease popularization. On the demand side, 560 valid questionnaires were collected, with 66.8% of respondents expressing a strong willingness to access prescription drug information. The public generally demonstrates higher demand for information on health supplements and common-disease prescription drugs, while placing greater emphasis on precautionary information such as adverse reactions and contraindications.

Conclusion:

Current prescription drug information dissemination exhibits a supply-demand mismatch. Recommendations include establishing a mechanism to distinguish prescription drug information from advertising, enhancing public education on prescription drug science popularization, and strengthening regulatory oversight over prescription drug information on new media platforms to promote supply-demand balance.

, authors=Tian-yi SHENG1, 2, Rong JIANG1, 2, Si-han YUAN1, 2, Feng-yuan XIE1, 2, Zi-yi ZHANG1, 2, Ting-yu CAO1, 2, Yi-jia WU1, 2, Rong SHAO1, 2, *, authorsList=Tian-yi SHENG, Rong JIANG, Si-han YUAN, Feng-yuan XIE, Zi-yi ZHANG, Ting-yu CAO, Yi-jia WU, Rong SHAO, authorCompany=null, correspAuthors=Rong SHAO, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1321425848876519978, articleId=1321425848415146536, tenantId=1146029695717560320, journalId=1235980733773295621, language=CN, title=供需平衡性理论视角下的处方药信息传播满意度分析, columnId=1236331162679955859, journalTitle=中国新药杂志, columnName=新药述评与论坛, runingTitle=null, highlight=null, articleAbstract=
目的：

基于供需平衡性理论分析当前处方药信息传播中供需适配情况，探讨公众对处方药信息传播的满意度，提出改进建议，以促进处方药信息有效传播。

方法：

供给端采用访谈调研法针对8家医药企业进行深度访谈。需求端采用线上问卷调研的方式，对分析结果进行描述性统计和相关性、可及性、相适性和质量4个维度适配性分析。

结果：

医药企业采取线上线下多种渠道进行信息供给，但局限于疾病科普。需求端回收有效问卷560份，66.8%的被调研对象对处方药信息获取意愿较强，公众普遍对滋补养生类、常见病处方药信息的需求更高，更关注不良反应、禁忌证等提示性信息。

结论：

当前处方药信息传播存在供需错配现象，建议从建立处方药信息与广告界定机制、加强处方药信息科普知识宣传、严格新型媒介中处方药信息监管三方面促进处方药信息供需平衡。

, authors=盛天翊1, 2, 蒋蓉1, 2, 袁思晗1, 2, 谢丰远1, 2, 张子仪1, 2, 曹婷玉1, 2, 吴宜佳1, 2, 邵蓉1, 2, *, authorsList=盛天翊, 蒋蓉, 袁思晗, 谢丰远, 张子仪, 曹婷玉, 吴宜佳, 邵蓉, authorCompany=null, correspAuthors=邵蓉, authorNote=

盛天翊，女，硕士研究生，主要从事医药政策与法规研究。E-mail: 。

, correspAuthorsNote=
* 邵蓉，女，博士生导师，教授，主要从事医药政策与法规、药事管理、药品监管研究。联系电话：（025）86185287，E-mail: 。
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盛天翊，女，硕士研究生，主要从事医药政策与法规研究。E-mail: 。

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盛天翊，女，硕士研究生，主要从事医药政策与法规研究。E-mail: 。

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供需平衡性理论视角下的处方药信息传播满意度分析
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盛天翊 1, 2 , 蒋蓉 1, 2 , 袁思晗 1, 2 , 谢丰远 1, 2 , 张子仪 1, 2 , 曹婷玉 1, 2 , 吴宜佳 1, 2 , 邵蓉 1, 2, *
中国新药杂志 | 新药述评与论坛 2026,35(17): 1793-1802
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中国新药杂志 |新药述评与论坛 2026 , 35 (17) : 1793 -1802
供需平衡性理论视角下的处方药信息传播满意度分析
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盛天翊1, 2 , 蒋蓉1, 2, 袁思晗1, 2, 谢丰远1, 2, 张子仪1, 2, 曹婷玉1, 2, 吴宜佳1, 2, 邵蓉1, 2, *
作者信息
  • 1中国药科大学国家药物政策与医药产业经济研究中心，南京 211198
  • 2国家药品监督管理局监管科学创新研究基地，南京 211198
通讯作者:
* 邵蓉，女，博士生导师，教授，主要从事医药政策与法规、药事管理、药品监管研究。联系电话：（025）86185287，E-mail: 。
作者简介:

盛天翊，女，硕士研究生，主要从事医药政策与法规研究。E-mail: 。

Analysis of prescription drug information dissemination satisfaction from the perspective of supply-demand balance theory
Tian-yi SHENG1, 2 , Rong JIANG1, 2, Si-han YUAN1, 2, Feng-yuan XIE1, 2, Zi-yi ZHANG1, 2, Ting-yu CAO1, 2, Yi-jia WU1, 2, Rong SHAO1, 2, *
Affiliations
  • 1The Research Center of National Drug Policy and Ecosystem, China Pharmaceutical University, Nanjing 211198, China
  • 2NMPA Center for Innovation and Research in Regulatory Science, Nanjing 211198, China
出版时间: 2026-09-15 doi: 10.20251/j.cnki.1003-3734.2026.17.001
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摘要
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目的：

基于供需平衡性理论分析当前处方药信息传播中供需适配情况，探讨公众对处方药信息传播的满意度，提出改进建议，以促进处方药信息有效传播。

方法：

供给端采用访谈调研法针对8家医药企业进行深度访谈。需求端采用线上问卷调研的方式，对分析结果进行描述性统计和相关性、可及性、相适性和质量4个维度适配性分析。

结果：

医药企业采取线上线下多种渠道进行信息供给，但局限于疾病科普。需求端回收有效问卷560份，66.8%的被调研对象对处方药信息获取意愿较强，公众普遍对滋补养生类、常见病处方药信息的需求更高，更关注不良反应、禁忌证等提示性信息。

结论：

当前处方药信息传播存在供需错配现象，建议从建立处方药信息与广告界定机制、加强处方药信息科普知识宣传、严格新型媒介中处方药信息监管三方面促进处方药信息供需平衡。

处方药信息  /  供需平衡性理论  /  信息传播  /  满意度  /  适配性分析
Objective:

To analyze the current supply-demand matching in prescription drug information dissemination based on supply-demand balance theory, explore public satisfaction with this dissemination, and propose improvement recommendations to enhance the effectiveness of prescription drug information dissemination.

Methods:

On the supply side, in-depth interviews were conducted with eight pharmaceutical companies using the interview survey method. On the demand side, an online questionnaire survey was administered, and descriptive statistics and an analysis of fit across four dimensions-relevance, accessibility, appropriateness, and quality-applied to the results.

Results:

Pharmaceutical companies utilize multiple online and offline channels for information provision, but these are primarily limited to disease popularization. On the demand side, 560 valid questionnaires were collected, with 66.8% of respondents expressing a strong willingness to access prescription drug information. The public generally demonstrates higher demand for information on health supplements and common-disease prescription drugs, while placing greater emphasis on precautionary information such as adverse reactions and contraindications.

Conclusion:

Current prescription drug information dissemination exhibits a supply-demand mismatch. Recommendations include establishing a mechanism to distinguish prescription drug information from advertising, enhancing public education on prescription drug science popularization, and strengthening regulatory oversight over prescription drug information on new media platforms to promote supply-demand balance.

prescription drug information  /  supply-demand balance theory  /  information dissemination  /  satisfaction  /  fit analysis
盛天翊, 蒋蓉, 袁思晗, 谢丰远, 张子仪, 曹婷玉, 吴宜佳, 邵蓉. 供需平衡性理论视角下的处方药信息传播满意度分析. 中国新药杂志, 2026 , 35 (17) : 1793 -1802 . DOI: 10.20251/j.cnki.1003-3734.2026.17.001
Tian-yi SHENG, Rong JIANG, Si-han YUAN, Feng-yuan XIE, Zi-yi ZHANG, Ting-yu CAO, Yi-jia WU, Rong SHAO. Analysis of prescription drug information dissemination satisfaction from the perspective of supply-demand balance theory[J]. Chinese Journal of New Drugs, 2026 , 35 (17) : 1793 -1802 . DOI: 10.20251/j.cnki.1003-3734.2026.17.001

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doi: 10.20251/j.cnki.1003-3734.2026.17.001
  • 首发时间：2026-10-26
  • 出版时间：2026-09-15
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  • 录用日期：2025-11-12
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    1中国药科大学国家药物政策与医药产业经济研究中心，南京 211198
    2国家药品监督管理局监管科学创新研究基地，南京 211198

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* 邵蓉，女，博士生导师，教授，主要从事医药政策与法规、药事管理、药品监管研究。联系电话：（025）86185287，E-mail: 。
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2种不同金属材料的力学参数
科
Family		 属数
Number of
genus		 种数
Number of
species		 占总种数比例
Percentage of
total species (%)		 属
Genus		 种数
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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