Article(id=1309635185902187294, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, articleNumber=null, orderNo=null, doi=10.19293/j.cnki.1673-8357.2026.04.008, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1768320000000, receivedDateStr=2026-01-14, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1790170960163, onlineDateStr=2026-09-23, pubDate=1787155200000, pubDateStr=2026-08-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1790170960163, onlineIssueDateStr=2026-09-23, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1790170960163, creator=13701087609, updateTime=1790170960163, updator=13701087609, issue=Issue{id=1309635177664577719, tenantId=1146029695717560320, journalId=1149652312894775300, year='2026', volume='21', issue='4', pageStart='5', pageEnd='117', issueExtLink='null', onlineDate='null', pubDate='1787155200000', pubDateStr='2026-08-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=1, specialIssue=null, createTime=1790170958200, creator='13701087609', updateTime=1790231261137, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1309888106594136649, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1309888106598330954, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1309635177664577719, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=74, endPage=85, ext={EN=ArticleExt(id=1309635186099319583, articleId=1309635185902187294, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Older Adults' Intentions to Use Digital Human Health Science Popularization Short Videos: A Case Study of Yuetan Community in Beijing, columnId=1215673775031501199, journalTitle=Studies on Science Popularization, columnName=Science Popularization Capacity, runingTitle=null, highlight=null, articleAbstract=

Health science popularization plays an important role in addressing population aging and advancing the "Healthy China" initiative. With the development of new technologies such as artificial intelligence, short videos have gradually become an important medium for delivering health science popularization to older adults. This study examines older residents of Yuetan Community in Beijing. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), it empirically analyzes the factors influencing their intention to use digital-human health science short videos through a questionnaire survey. The findings indicate that performance expectancy, effort expectancy, alternative expectancy, hedonic motivation, social influence, and facilitating conditions all significantly increase older adults' intention to use such videos. Gender, age, experience, and educational attainment moderate certain relationships. On this basis, the study proposes strategies for promoting the high-quality development of digital-human health science short videos in four areas: optimizing content and format, refining application scenarios, strengthening technological research and development, and promoting multistakeholder participation.

, authors=Lin Yang1, 2, Jiangtong Fu1, 2, Tianyu Yuan1, 2, Ruoyang Duan1, 2, authorsList=Lin Yang, Jiangtong Fu, Tianyu Yuan, Ruoyang Duan, authorCompany=null, correspAuthors=Ruoyang Duan, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1309635186330006304, articleId=1309635185902187294, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=老年群体对数字虚拟人健康科普短视频的使用意愿研究——以北京市月坛社区为例, columnId=1215673776361095575, journalTitle=科普研究, columnName=科普能力, runingTitle=null, highlight=null, articleAbstract=

健康科普在应对人口老龄化和推进“健康中国”建设过程中发挥重要作用。随着人工智能等新技术发展,短视频逐渐成为面向老年群体开展健康科普的重要媒介。本研究以北京市月坛社区老年群体为研究对象,基于第二代统一技术采纳与使用模型(UTAUT2),通过问卷调查实证分析老年群体数字虚拟人健康科普短视频使用意愿的影响机制。研究发现,绩效期望、努力期望、替代期望、享乐动机、社会影响和便利条件均能显著提升老年人的使用意愿,性别、年龄、经验和学历在部分路径中发挥调节作用。基于此,本研究从优化内容与形式、细化应用场景、强化技术研发和推动多主体参与4个方面提出促进数字虚拟人健康科普短视频高质量发展的对策建议。

, authors=杨琳1, 2, 付姜童1, 2, 袁天豫1, 2, 段若阳1, 2, authorsList=杨琳, 付姜童, 袁天豫, 段若阳, authorCompany=null, correspAuthors=段若阳, authorNote=

杨琳,中国科学院文献情报中心研究馆员,研究方向:科学传播、科普研究、智慧数据,E-mail: 。

, correspAuthorsNote=
段若阳为通讯作者,E-mail: 。
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2中国科学院大学经济与管理学院,北京 100190, bio={"content":"

杨琳,中国科学院文献情报中心研究馆员,研究方向:科学传播、科普研究、智慧数据,E-mail: 。

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杨琳,中国科学院文献情报中心研究馆员,研究方向:科学传播、科普研究、智慧数据,E-mail: 。

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老年群体对数字虚拟人健康科普短视频的使用意愿研究——以北京市月坛社区为例
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杨琳 1, 2 , 付姜童 1, 2 , 袁天豫 1, 2 , 段若阳 1, 2
科普研究 | 科普能力 2026,21(4): 74-85
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科普研究 |科普能力 2026 , 21 (4) : 74 -85
老年群体对数字虚拟人健康科普短视频的使用意愿研究——以北京市月坛社区为例
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杨琳,中国科学院文献情报中心研究馆员,研究方向:科学传播、科普研究、智慧数据,E-mail: 。

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杨琳1, 2 , 付姜童1, 2, 袁天豫1, 2, 段若阳1, 2
作者信息
  • 1中国科学院文献情报中心,北京 100190
  • 2中国科学院大学经济与管理学院,北京 100190
通讯作者:
段若阳为通讯作者,E-mail: 。
作者简介:

杨琳,中国科学院文献情报中心研究馆员,研究方向:科学传播、科普研究、智慧数据,E-mail: 。

Older Adults' Intentions to Use Digital Human Health Science Popularization Short Videos: A Case Study of Yuetan Community in Beijing
Lin Yang1, 2 , Jiangtong Fu1, 2, Tianyu Yuan1, 2, Ruoyang Duan1, 2
Affiliations
  • 1National Science Library, Chinese Academy of Sciences, Beijing 100190
  • 2School of Economics and Management, University of Chinese Academy of Sciences, Beijing 100190
出版时间: 2026-08-20 doi: 10.19293/j.cnki.1673-8357.2026.04.008
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健康科普在应对人口老龄化和推进“健康中国”建设过程中发挥重要作用。随着人工智能等新技术发展,短视频逐渐成为面向老年群体开展健康科普的重要媒介。本研究以北京市月坛社区老年群体为研究对象,基于第二代统一技术采纳与使用模型(UTAUT2),通过问卷调查实证分析老年群体数字虚拟人健康科普短视频使用意愿的影响机制。研究发现,绩效期望、努力期望、替代期望、享乐动机、社会影响和便利条件均能显著提升老年人的使用意愿,性别、年龄、经验和学历在部分路径中发挥调节作用。基于此,本研究从优化内容与形式、细化应用场景、强化技术研发和推动多主体参与4个方面提出促进数字虚拟人健康科普短视频高质量发展的对策建议。

健康科普  /  数字虚拟人  /  老年群体  /  短视频  /  UTAUT2

Health science popularization plays an important role in addressing population aging and advancing the "Healthy China" initiative. With the development of new technologies such as artificial intelligence, short videos have gradually become an important medium for delivering health science popularization to older adults. This study examines older residents of Yuetan Community in Beijing. Based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), it empirically analyzes the factors influencing their intention to use digital-human health science short videos through a questionnaire survey. The findings indicate that performance expectancy, effort expectancy, alternative expectancy, hedonic motivation, social influence, and facilitating conditions all significantly increase older adults' intention to use such videos. Gender, age, experience, and educational attainment moderate certain relationships. On this basis, the study proposes strategies for promoting the high-quality development of digital-human health science short videos in four areas: optimizing content and format, refining application scenarios, strengthening technological research and development, and promoting multistakeholder participation.

health science popularization  /  digital human  /  older adults  /  short videos  /  UTAUT2
杨琳, 付姜童, 袁天豫, 段若阳. 老年群体对数字虚拟人健康科普短视频的使用意愿研究——以北京市月坛社区为例. 科普研究, 2026 , 21 (4) : 74 -85 . DOI: 10.19293/j.cnki.1673-8357.2026.04.008
Lin Yang, Jiangtong Fu, Tianyu Yuan, Ruoyang Duan. Older Adults' Intentions to Use Digital Human Health Science Popularization Short Videos: A Case Study of Yuetan Community in Beijing[J]. Studies on Science Popularization, 2026 , 21 (4) : 74 -85 . DOI: 10.19293/j.cnki.1673-8357.2026.04.008
  • 中国科学院文献情报中心项目“科技创新成果展示传播策略研究及咨询”(E4900210)
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doi: 10.19293/j.cnki.1673-8357.2026.04.008
  • 接收时间:2026-01-14
  • 首发时间:2026-09-23
  • 出版时间:2026-08-20
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  • 收稿日期:2026-01-14
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中国科学院文献情报中心项目“科技创新成果展示传播策略研究及咨询”(E4900210)
作者信息
    1中国科学院文献情报中心,北京 100190
    2中国科学院大学经济与管理学院,北京 100190

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段若阳为通讯作者,E-mail: 。
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