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取“人”之长:虚拟数字人在科普中的应用研究
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科普研究 | 数字化背景下的科普 2023,18(4): 26-34
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科普研究 |数字化背景下的科普 2023 , 18 (4) : 26 -34
取“人”之长:虚拟数字人在科普中的应用研究
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蔡雨坤1, 陈禹尧1, 颜燕, 李莹
作者信息
    1 重庆交通大学旅游与传媒学院,重庆 400074
作者简介:
蔡雨坤,重庆交通大学旅游与传媒学院副教授,研究方向:科学传播,E-mail: cai1nice@163.com。
Using the Advantage of "Human":Research on the Application of Virtual Digital Human in Science Popularization
  • Cai Yukun1, Chen Yuyao1
  • Affiliations
      1 College of Tourism and Media, Chongqing Jiaotong University, Chongqing 400074
    doi: 10.19293/j.cnki.1673-8357.2023.04.004
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    近年来,科普领域开始重视虚拟数字人的开发和应用。本文主要考察了虚拟科学家和虚拟科学媒体人两类被应用于科普领域的虚拟数字人。研究认为,在数字技术的支持下,相关虚拟数字人人数不受限、样貌更新颖,且拥有智能化的科学内容生产能力,可以减轻真人科学家从事科普面临的时间压力、传播压力,改善公众对科学家的刻板印象。这些优点为数字化转型背景下的科学普及工作提供了新思路,但必须重视运用于科普中的虚拟数字人在科学价值引领、修复科学家信任等方面的作用,通过多元规制管控好潜在风险。
    虚拟数字人  /  科学家  /  虚拟分身  /  科学家形象
    In recent years, the development and application of virtual digital humans have been heeded in science popularization research. This paper mainly examines two kinds of virtual digital humans used in science popularization:virtual scientists and virtual digital humans engaged in science popularization in the media. The study believes that with the support of digital technology, the number of virtual digital scientists can be unlimited, their appearance is more novel, and they have intelligent scientific content production capacity, which can reduce the time pressure and communication pressure faced by human scientists engaged in science popularization, and improving the common problems in science popularization, such as the stereotypes of scientists. These advantages provide new ideas for science popularization under the background of digital transformation. However, we must pay more attention to the role of virtual digital scientists in guiding scientific value and restoring scientists' trust, and through multiple regulations to control the potential risks of those type of scientists.
    virtual digital human  /  scientist  /  avatar  /  the image of the scientist
    蔡雨坤, 陈禹尧, 颜燕, 李莹. 取“人”之长:虚拟数字人在科普中的应用研究. 科普研究, 2023 , 18 (4) : 26 -34 . DOI: 10.19293/j.cnki.1673-8357.2023.04.004
    Cai Yukun, Chen Yuyao. Using the Advantage of "Human":Research on the Application of Virtual Digital Human in Science Popularization[J]. Studies on Science Popularization, 2023 , 18 (4) : 26 -34 . DOI: 10.19293/j.cnki.1673-8357.2023.04.004

      重庆市社会科学规划培育项目“新时代中国科学家精神的新闻话语建构研究” (2019PY30); 重庆市教委人文社科一般项目“中国科技创新成果的数字化建构与传播研究” (23SKGH139)

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    doi: 10.19293/j.cnki.1673-8357.2023.04.004
    • 接收时间:2023-05-26
    • 首发时间:2026-09-17
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    2种不同金属材料的力学参数

    Family
    属数
    Number of
    genus
    种数
    Number of
    species
    占总种数比例
    Percentage of
    total species (%)

    Genus
    种数
    Number of
    species
    占总种数比例
    Percentage of total
    species (%)
    鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
    小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
    多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
    红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
    小菇属 Mycena 11 5.26
    光柄菇属 Pluteus 5 2.39
    红菇属 Russula 17 8.13
    栓菌属 Trametes 5 2.39
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