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The outbreak of COVID-19 pandemic has brought new opportunities for deeply thinking on the connotation and mutual relations of differing elements of medical communication in terms of content, disseminators, channels, audiences and effects. The main body of medical communication includes medical staff, medical researchers, public health practitioners and medical humanist. Various forms of network media have become the main channels of medical communication. The effect of medical communication depends basically on the authenticity and reliability of the content. The uncertainty of epidemic-related medical risk information and communication status also affects the effect. Overload of information will weaken the communication effect.

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新冠肺炎疫情的暴发为深入思考医学传播内容、传播者、传播渠道、传播受众和传播效果等要素的内涵和相互关系带来新的契机。医学传播主体包括如下四类人：医护人员、医学科研人员、公共卫生从业人员、医学人文学者。形式多样的网络媒体成为医学传播的主要渠道。医学传播效果以传播内容的真实可靠性为前提，疫情相关医疗风险信息不确定性及沟通状况会影响医学传播效果，医学传播信息过载会削弱医学传播效果。

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张新庆，北京协和医学院人文和社会科学学院教授，研究方向：生命伦理学、医疗卫生政策研究，E-mail：xqzhang@pumc.edu.cn。

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张新庆，北京协和医学院人文和社会科学学院教授，研究方向：生命伦理学、医疗卫生政策研究，E-mail：xqzhang@pumc.edu.cn。

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