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With the big background of prosperous development for cultural and creative industry, it becomes an important issue to be solved urgently that how to seize the opportunity and put forward a developing strategy for the cultural and creative industry of science and technology museums under the situation that the museum is becoming more welcomed and the public need continues to increase. Based on the SWOT model to analyse and discuss the advantages and disadvantages of the cultural and creative industry of science and technology museums as well as the opportunities and challenges it is facing, the article comes up with the countermeasures and suggestions for the development of the cultural and creative industry of science and technology museums to promote its development in a rapid and orderly way.

, authors=Yang Wang, Zheng Zhao, authorsList=Yang Wang, Zheng Zhao, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289993170494796438, articleId=1289993170046005908, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=基于SWOT模型的科技馆文创产业发展策略分析, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

在文创产业繁荣发展的大背景下，如何在博物馆热持续升温、公众需求不断增长的客观形势下，把握发展机遇，制定科技馆文创产业发展策略来应对挑战是当前亟须解决的一个重要问题。本文基于SWOT模型对我国科技馆文创产业自身优势、劣势，发展面临的机遇、挑战进行分析和探讨，提出科技馆文创产业发展对策建议，为我国科技馆文创产业健康有序快速发展提供参考。

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王阳，中国科学技术馆工程师，研究方向：科普展品研制、文创开发和创客教育，E-mail：wangyang@cstm.org.cn。

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王阳，中国科学技术馆工程师，研究方向：科普展品研制、文创开发和创客教育，E-mail：wangyang@cstm.org.cn。

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