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In the network era, the network communication power of institutions or organizations reflects their abilities in shaping social image and providing social services. It is practically important for research institutions to study and enhance their network communication power since they are carriers and platforms for science and technology innovations. Based on Qingbo Big Data, the paper explores and analyzes the network data of 43 national institutes under Beijing Branch of Chinese Academy of Sciences (CAS), and makes a systematic quantitative analysis on related situation of network communication power. It has been found that China’s national research institutions generally pay insufficient attention to network communication, and stay basically at the initial stage of network communication (i.e., mainly in the form of web pages and online forums). There is little use of new media represented by micro-blog, WeChat, and clients. Finally, suggestions on network communication power for national research institutions of China are put forward according to present situation and future trends of network, such as constructing network communication systems, enhancing network communication capabilities, and learning how to tell “science stories” well.

, authors=Zhibin Yuan1, Meng Li2, authorsList=Zhibin Yuan, Meng Li, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289993124651049143, articleId=1289993124055457973, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=中国国立科研机构网络传播力的实证研究——以中国科学院北京分院所属研究院所为例, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

在网络时代,一个单位或组织的网络传播力是塑造社会形象、提供社会服务的重要能力体现。科研机构作为科技创新的重要载体和平台,研究和提升其网络传播力具有重要的现实价值。通过清博大数据,对中国科学院北京分院所属的43家国立科研机构的网络存量数据进行了挖掘分析,对网络传播力的有关情况进行了系统的定量分析。研究发现,我国国立科研机构对网络传播普遍重视不足,基本上处于网络传播的初级阶段(即以网页和网上论坛等形式为主),对以“两微一端”(微博、微信和客户端)为代表的新媒体的运用尚少。最后,根据网络发展现状和未来趋势,为科研机构提出了若干建议,包括:构建科研机构网络传播体系,提升中国科研机构的网络传播能力,要学会讲好“科学故事”。

, authors=袁志彬1, 李猛2, authorsList=袁志彬, 李猛, authorCompany=null, correspAuthors=null, authorNote=

袁志彬,中国科学院科技战略咨询研究院副研究员,研究方向:科技政策与战略、环境与能源政策等,E-mail:

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袁志彬,中国科学院科技战略咨询研究院副研究员,研究方向:科技政策与战略、环境与能源政策等,E-mail:

"}, bioImg=null, bioContent=

袁志彬,中国科学院科技战略咨询研究院副研究员,研究方向:科技政策与战略、环境与能源政策等,E-mail:

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中国国立科研机构网络传播力的实证研究——以中国科学院北京分院所属研究院所为例
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袁志彬 1 , 李猛 2
科普研究 | 研究论文 2020,15(3): 48-53
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科普研究 |研究论文 2020 , 15 (3) : 48 -53
中国国立科研机构网络传播力的实证研究——以中国科学院北京分院所属研究院所为例
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袁志彬1 , 李猛2
作者信息
  • 1中国科学院科技战略咨询研究院,北京 100190
  • 2中国科学院自动化研究所,北京 100190
作者简介:

袁志彬,中国科学院科技战略咨询研究院副研究员,研究方向:科技政策与战略、环境与能源政策等,E-mail:

Empirical Study on Network Communication Power of the National Research Institutions of China: A Case Study on Institutes under Beijing Branch of CAS
Zhibin Yuan1 , Meng Li2
Affiliations
  • 1Institutes of Science and Development, Chinese Academy of Sciences, Beijing 100190
  • 2Institute of Automation, Chinese Academy of Sciences, Beijing 100190
出版时间: 2020-06-20 doi: 10.19293/j.cnki.1673-8357.2020.03.007
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在网络时代,一个单位或组织的网络传播力是塑造社会形象、提供社会服务的重要能力体现。科研机构作为科技创新的重要载体和平台,研究和提升其网络传播力具有重要的现实价值。通过清博大数据,对中国科学院北京分院所属的43家国立科研机构的网络存量数据进行了挖掘分析,对网络传播力的有关情况进行了系统的定量分析。研究发现,我国国立科研机构对网络传播普遍重视不足,基本上处于网络传播的初级阶段(即以网页和网上论坛等形式为主),对以“两微一端”(微博、微信和客户端)为代表的新媒体的运用尚少。最后,根据网络发展现状和未来趋势,为科研机构提出了若干建议,包括:构建科研机构网络传播体系,提升中国科研机构的网络传播能力,要学会讲好“科学故事”。

网络传播力  /  国立科研机构  /  新媒体  /  中国科学院

In the network era, the network communication power of institutions or organizations reflects their abilities in shaping social image and providing social services. It is practically important for research institutions to study and enhance their network communication power since they are carriers and platforms for science and technology innovations. Based on Qingbo Big Data, the paper explores and analyzes the network data of 43 national institutes under Beijing Branch of Chinese Academy of Sciences (CAS), and makes a systematic quantitative analysis on related situation of network communication power. It has been found that China’s national research institutions generally pay insufficient attention to network communication, and stay basically at the initial stage of network communication (i.e., mainly in the form of web pages and online forums). There is little use of new media represented by micro-blog, WeChat, and clients. Finally, suggestions on network communication power for national research institutions of China are put forward according to present situation and future trends of network, such as constructing network communication systems, enhancing network communication capabilities, and learning how to tell “science stories” well.

network communication power  /  national research institutions  /  new media  /  Chinese Academy of Sciences
袁志彬, 李猛. 中国国立科研机构网络传播力的实证研究——以中国科学院北京分院所属研究院所为例. 科普研究, 2020 , 15 (3) : 48 -53 . DOI: 10.19293/j.cnki.1673-8357.2020.03.007
Zhibin Yuan, Meng Li. Empirical Study on Network Communication Power of the National Research Institutions of China: A Case Study on Institutes under Beijing Branch of CAS[J]. Studies on Science Popularization, 2020 , 15 (3) : 48 -53 . DOI: 10.19293/j.cnki.1673-8357.2020.03.007

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doi: 10.19293/j.cnki.1673-8357.2020.03.007
  • 接收时间:2019-08-06
  • 首发时间:2026-07-31
  • 出版时间:2020-06-20
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  • 收稿日期:2019-08-06
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    1中国科学院科技战略咨询研究院,北京 100190
    2中国科学院自动化研究所,北京 100190
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2种不同金属材料的力学参数

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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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