Article(id=1289876598832869871, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289876598178554424, articleNumber=null, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1389196800000, receivedDateStr=2014-01-09, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785460145910, onlineDateStr=2026-07-31, pubDate=1397059200000, pubDateStr=2014-04-10, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785460145910, onlineIssueDateStr=2026-07-31, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785460145910, creator=13701087609, updateTime=1785460145910, updator=13701087609, issue=Issue{id=1289876598178554424, tenantId=1146029695717560320, journalId=1149652312894775300, year='2014', volume='9', issue='2', pageStart='5', pageEnd='96', issueExtLink='null', onlineDate='null', pubDate='1397059200000', pubDateStr='2014-04-10', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785460145753, creator='13701087609', updateTime=1785460429380, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289877787846747078, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289876598178554424, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289877787846747079, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289876598178554424, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=10, endPage=17, ext={EN=ArticleExt(id=1289876599118082544, articleId=1289876598832869871, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Public Engagement of Science and Social Media's Challenges to Science Communication, columnId=1289156594843886285, journalTitle=Studies on Science Popularization, columnName=Research Paper, runingTitle=null, highlight=null, articleAbstract=
This paper discusses the transformation of science communication from deficit model to the model of public engagement of science. It then summarizes the challenges of social media to science communication. These challenges include the contradiction between professionalism of science communication and the unconstrained expression enabled by social media, the changing unbalance between scientific elites and the general public, the fast spread of rumors, and the denialism of science caused by irrational populism. Based on a case study of online controversies on genetically modified golden rice in China, this paper concludes that social media can become a potential platform for the public engagement of science, but it is not a ready public sphere. Science communication professionals should facilitate social media to become a better space forthepublic to participate in the process of science.
, authors=Hepeng Jia
1, Jingqun Fan
2, Guangmang Peng
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本文在探讨科学传播从缺失模型到公众参与模型变迁的基础上，阐述了以微博为代表的社交媒体的兴起给科学传播带来的挑战。本文在结合对转基因黄金大米引发的微博争端进行的实证研究与定性分析的基础上认为，微博等社交媒体具有潜力成为公众参与科学的平台，但又不是一个现成的公共领域（public sphere）。科学传播工作者需要正视这种情况，并尽可能充分利用社交媒体带来的条件，顺应科学传播向公众参与科学形态的变迁。
, authors=贾鹤鹏
1, 范敬群
2, 彭光芒
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贾鹤鹏，美国康乃尔大学传播学系科学传播专业在读博士，主任编辑，主要从事科学新闻业务研究和科学传播理论研究，Email：hj352@cornell.edu
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范敬群，华中农业大学生物科学传媒中心主任，主要从事生物技术传播研究，Email：happyfjq@mail.hzau.edu.cn
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范敬群，华中农业大学生物科学传媒中心主任，主要从事生物技术传播研究，Email：happyfjq@mail.hzau.edu.cn
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彭光芒，华中农业大学文法学院教授，主要从事科学传播研究，Email：penggm@mail.hzau.edu.cn。
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彭光芒，华中农业大学文法学院教授，主要从事科学传播研究，Email：penggm@mail.hzau.edu.cn。
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