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From the traditional concepts of science and technology popularization to the science and technology communication in digital communication time. By redefining for concepts of digital science and technology popularization, we recognized that, the development of digital science and technology popularization is decided by cultural layer of society and institutional structure; the substance of digital science and technology popularization is influenced by cultural level. This article based on digital technology of science and technology popularization, at the same time some advices for development of digital science and technology popularization.

, authors=Haoda Zhang, authorsList=Haoda Zhang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289876585675338203, articleId=1289876584916169177, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=数字时代的科技传播——数字科普发展研究, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

从传统的科普概念到数字传播时代的科技传播行为，是数字技术在期间造就了数字传播的概念。通过对数字科普概念的再定义，我们认识到：社会的体制文化层决定数字科普的发展；观念文化层影响数字科普的内容；而物质文化层则是数字科普的需求动力。担当数字科普工作的机构与个人在将科学艺术引入数字科普的同时，也为数字科普的发展描绘了广阔前景。文章对基于数字技术的科技传播即数字科普文化观念进行了比对、研究，希望在抛砖引玉的同时与大家共同推动数字科普事业的健康发展。

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张浩达，北京大学信息管理系教授，北京数字科普协会副理事长，研究方向为视觉传播研究、数字媒体传播研究、视觉信息设计研究，Email：haoda@pku.edu.cn。

"}, bioImg=null, bioContent=

张浩达，北京大学信息管理系教授，北京数字科普协会副理事长，研究方向为视觉传播研究、数字媒体传播研究、视觉信息设计研究，Email：haoda@pku.edu.cn。

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