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New media, because of its achievements of information technology, has become a new form of science communication and important channel, it has the immediacy, interactivity, visibility, and other advantages different from the traditional media and favored by the public. In order to make good use of new media, popularization of science and technology (PST) must adapt to the characteristics of new media, popularization of science and technology (PST), should carry out the “micro-PST”, making new media better work for popularization of science and technology (PST) and improving civic scientific literacy.

, authors=Chengli Qiu, authorsList=Chengli Qiu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289876516385431778, articleId=1289876515886309600, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=发挥新媒体优势　创新科学普及方式, columnId=1288940549910668083, journalTitle=科普研究, columnName=实践新知, runingTitle=null, highlight=null, articleAbstract=

新媒体由于其依托信息技术成果而成为科学传播的新形式和重要渠道，它具有的即时性、互动性、可视性、平等性等特点和优势使其有别于传统媒体而深受公众喜爱。科普要利用好新媒体就必须针对公众的需求变化，适应新媒体的特点，发挥新媒体的优势制作新媒体科普节目，使之微型化，开展“微科普”，政府有关部门应认真研究新媒体传播方式方法，分析并比较其效果，制定鼓励新媒体科普发展的政策和规划，促进其健康发展，使新媒体更好地服务于科普工作和全民科学素质纲要工作。

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邱成利，博士，任多所学校兼职教授、研究员，研究方向为区域经济与发展规划，科技政策与规划，科普规划与政策，科技人才政策与规划等，现供职于科学技术部政策法规司，Email：qiucl@most.cn。

"}, bioImg=null, bioContent=

邱成利，博士，任多所学校兼职教授、研究员，研究方向为区域经济与发展规划，科技政策与规划，科普规划与政策，科技人才政策与规划等，现供职于科学技术部政策法规司，Email：qiucl@most.cn。

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