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Science television programs have an important role in scientific knowledge popularization, but along with the development of new media, it has begun to face many difficulties. The arrival of the era of big data changed the media ecology; television is facing new challenges and opportunities. Science TV programs can achieve new development with big data technology, but the communication strategy of science TV program based on the technology of big data is a process of gradual development.

, authors=Feng Liu, authorsList=Feng Liu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289876471263113278, articleId=1289876470860460092, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=大数据时代电视科普节目的传播策略探析, columnId=1288940549910668083, journalTitle=科普研究, columnName=实践新知, runingTitle=null, highlight=null, articleAbstract=

电视科普节目在普及科学知识方面有着不可替代的作用，但是在新媒体蓬勃发展的当下，开始面临收视下滑的压力，探索新的传播方法、提高节目传播效果成为电视科普工作者的迫切任务。大数据时代的到来使传媒生态发生了改变，电视媒体也面临新的挑战与机遇。利用大数据技术使电视科普节目具备了创新发展的可能，但是目前电视媒体的发展现状与大数据时代的要求还存在一定的差距，所以注定基于大数据技术的电视科普节目传播方式探索是一个逐渐发展的过程。

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刘峰，华东师范大学传播学院博士研究生，研究方向为新媒体，Email：panda197@163.com。

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刘峰，华东师范大学传播学院博士研究生，研究方向为新媒体，Email：panda197@163.com。

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