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Nowadays, in our country Internet serves mainly the urban inhabitants and has less relation with agriculture, countryside and farmers. The number of Internet penetration ratio in our countryside is only 1/6 of that in the cities, the problem is much more serious in the countryside of west China. Economic condition, educational level and technique barrier bring the obstacles between audiences in the countryside and information concerning farming on the Internet. The development of internet in our western countryside needs a certain transform, that is, Internet should be adapted to the countryside, the cost of using internet ought to be cut down and the method of using it must be much simplified. At present, the most important thing is that measures should be taken to make more farmers get in touch with the information on Internet. To meet the very urgent need of agricultural information, we can combine the actual circumstance of the economy and culture development of different places, and adopt various receiving modes of Internet agriculture information.

, authors=Xinquan NIU, authorsList=Xinquan NIU, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289654701604061785, articleId=1289654701134299735, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=网络涉农信息在西部农村地区接收模式分析, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

互联网现在主要还是为城市人群服务，跟农业、农村、农民关联甚少，我国农村人口的互联网渗透率仅为城镇的1/6，这一数字在西部农村地区更低。经济条件、教育水平以及技术屏障等瓶颈因素造成普通农村受众与网络涉农信息之间的传播障碍。互联网在西部农村发展的前提和基础是需要经过适应农村环境的某种程度的改造，主要体现在使用成本的降低和操作技术的简化两个方面。在当前，最重要的是让更多的普通农民能够接触到农业网站上的信息。为了解决农民对网络涉农信息的迫切需求，可以结合各地经济和文化发展的实际情况，采取多种多样的网络涉农信息有效接收模式。

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牛新权，莱阳农学院传播学院教师，现代传播教研室主任，讲师；E-mail：xqniu@lyac.edu.cn

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牛新权，莱阳农学院传播学院教师，现代传播教研室主任，讲师；E-mail：xqniu@lyac.edu.cn

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