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The study establishes a reasonable, effective, feasible and credible assessment system which can be used on single exhibit in science museum. Multi objective and comprehensive evaluation is used to build the indexes of the assessment system, and then effect function comprehensive evaluation is used to confirm the computing method of each index and their weight in the system. Index, their utility function and weight comprise the whole assessment system. An empirical study is carried out based on this assessment system. The study only focuses on the result of exhibit information communication instead of the content, form, design and management. There are three first-level indexes in the assessment system built in the study: exhibit attraction, information communication effect, and audience satisfaction. There are secondary indexes under the first-level indicators. The last level index is tertiary, and all last level indicators are calculable using their utility functions. The assessment system is easy to understand and is highly feasible. The result of the assessment is simple and comparable. Apart from being used for a single exhibit, the assessment system can be applied to an exhibition which has a single theme.

, authors=Fang Hu, Xian Song^*, authorsList=Fang Hu, Xian Song, authorCompany=null, correspAuthors=Xian Song, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289649217161506981, articleId=1289649216742076579, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=自然科学类博物馆展品信息可达性定量评估研究, columnId=1288940549910668083, journalTitle=科普研究, columnName=实践新知, runingTitle=null, highlight=null, articleAbstract=

本研究首先针对展品信息可达性建立了评估指标，并将其进行定量指数化，然后基于建立的评估体系进行了一个实证研究。研究首先采用多指标综合评价，构建一个合理、有效、可行、可信展品信息可达性评价指标模型，并采用效用函数综合评价确定各指标的效用函数和权值，形成完整的展品信息可达性评估指标与定量指数体系。最后针对建立的指标和指数体系进行了实证研究。本研究不关注展品的形式、内容、设计制作过程和管理情况，只聚焦于展品信息传播结果的评估。本研究建立的评估指标模型有三个一级指标，分别为：展品吸引观众情况、展品信息传播效果和观众满意度，各指标下分二级或三级指标，模型对最末级指标都进行了指数化。评估指标与指数体系简洁明了，具有较强的操作性，且结果简单并具有可比性。本研究建立的评估体系除应用于单一展品外，还可应用于主题相对集中的小型展览的评估。

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