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As a new form of industrial integration, science popularization game has broad prospects, but there are still many basic problems to be clarified. This paper analyzes the current status of domestic science popularization game from both enterprise and product aspects. Focusing on opportunities and challenges, this paper tries to put forward suggestions from the aspects of platform construction, industry development, talent reserve, content construction, marketing and profit model for its future development.

, authors=Ying Zhu, Jieyan Gu, authorsList=Ying Zhu, Jieyan Gu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289624878127100344, articleId=1289624877678309814, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=国内科普游戏产业现状及发展策略研究, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

科普游戏作为一种产业融合新业态，具有广阔的市场前景，但也存在许多基础问题有待厘清。文章从企业和产品两个方面分析了国内科普游戏的发展现状，并围绕机遇和挑战，尝试从平台搭建、行业建设、人才储备、内容建设、运营及盈利模式等方面提出建议和对策。

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朱莹，上海自然博物馆（上海科技馆分馆）教育研发部副主任、馆员，研究方向：科普教育，E-mail：zhuying@sstm.org.cn。

"}, bioImg=null, bioContent=

朱莹，上海自然博物馆（上海科技馆分馆）教育研发部副主任、馆员，研究方向：科普教育，E-mail：zhuying@sstm.org.cn。

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