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The experience economy has become the development trend as a new economic form in the 21st Century. Currently, the public are not enthusiastic about participating in scientific popularization activities. And participation and exposure of experience economy may be the key to transform “passive acceptance” to “active participation” of the science popularization work. In the perspective of experience economy, we must firmly establish the concept of the experience economic, to accelerate the development of digital science popularization industry, to strengthen science popularization derivative related products development, and to design different experience style of science popularization products and science popularization activities.

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21世纪，体验经济作为一种全新的经济业态已然成为时代发展的必然。当前，在公众参与科普活动热情不高的情况下，体验经济的参与性与接触性，或许可以成为科普工作化“被动接受”为“主动参与”的破题关键。在体验经济理念之下，科普产业的发展必须切实转变“灌输式”、“说教式”的工作理念，牢固树立体验经济理念、加快发展数字化科普产业、加强科普衍生产品开发，研发设计不同体验风格的科普产品和科普活动。

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章军杰，山东大学历史文化学院博士研究生，主要研究方向为文化资源与文化产业，Email：zhangsdu@foxmail.com。

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章军杰，山东大学历史文化学院博士研究生，主要研究方向为文化资源与文化产业，Email：zhangsdu@foxmail.com。

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