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The study gave demonstration for science popularization as an industry. Based on this argument, the article proposed and analyzed the basic conditions of science popularization industry innovation and development as well as industry norms building.

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本研究对市场经济背景下科普作为一种产业的发展进行了论证，基于此论证，文章提出并分析了科普产业创新发展的基础条件以及产业规范性建设。

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刘磊，清华大学科技与社会研究所博士生，主要研究方向为科技政策、产业创新，Email：gxuliulei@163.com。

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刘磊，清华大学科技与社会研究所博士生，主要研究方向为科技政策、产业创新，Email：gxuliulei@163.com。

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