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Scientific knowledge become the most important driving force to promote social development since entering the post-industrial age. The scientism becomes the standards to judge right and wrong. Simultaneously enterprise turns into a new force as a for-profit organization in science popularization. In such a social environment, this study attempts to analyze the insignificance in science popularization of the enterprise according to the structure of content and the relation between the content of science popularization and enterprise, and put forward some suggestions.

, authors=Yun Li, authorsList=Yun Li, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289582705520259954, articleId=1289582705096635248, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=企业科普的内容分析研究, columnId=1288940546622341443, journalTitle=科普研究, columnName=理论探索, runingTitle=null, highlight=null, articleAbstract=

进入到后工业时代，科学理论知识成为推动社会创新发展最重要的动力，科学开始成为公众是非判断的重要标准。与此同时，科普事业得到了发展，企业作为营利性组织成为推动科普发展的新力量之一。本文试图从科学对公众影响的视角，针对企业科普内容设置的特点及科普内容与企业的关联性，分析企业科普内容中立性缺失的问题，并提出一定的建议。

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李云，中国科学院大学人文学院新闻与科技传播系硕士研究生，研究方向为科学传播，Email：liyun06@126.com。

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李云，中国科学院大学人文学院新闻与科技传播系硕士研究生，研究方向为科学传播，Email：liyun06@126.com。

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