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This paper, taking People's Daily, a representative of print media, as an example, analyzes the role and position of the mass media playing in basic research, and puts forward some suggestions regarding how to promote the research by resorting to help from mass media, these suggestions are stated as follows, to set and determine different targets accordingly, to choose relevant media, to closely cooperate with media, to select appropriate reporting ways and channels, to invite journalists to make a coverage of some basic research ahead of time, and to actively provide some professional training and knowledge concerning science popularization to the media.

, authors=Jianke Jiang, authorsList=Jianke Jiang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289582572976062975, articleId=1289582572510495229, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=巧借媒体资源　推进基础研究, columnId=1289582562582569833, journalTitle=科普研究, columnName=理论探索：“科学研究与科学传播”专栏, runingTitle=null, highlight=null, articleAbstract=

以平面媒体的代表——《人民日报》为例，分析了大众传媒在基础研究中的地位和作用，提出了如何借助媒体推进基础研究的建议，包括：要区分不同目标，选择相应媒体，紧密配合媒体，选择合适的报道方式和途径，邀请记者提前介入相关基础研究采访，主动对媒体进行专业培训和科普。

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蒋建科，《人民日报》高级记者，中国农业大学媒体传播系教授，Email：jiangjianke@sohu.com。

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蒋建科，《人民日报》高级记者，中国农业大学媒体传播系教授，Email：jiangjianke@sohu.com。

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