Article(id=1289521460951761397, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289521424918487926, articleNumber=null, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1291305600000, receivedDateStr=2010-12-03, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785375474441, onlineDateStr=2026-07-30, pubDate=1298822400000, pubDateStr=2011-02-28, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785375474441, onlineIssueDateStr=2026-07-30, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785375474441, creator=13701087609, updateTime=1785375474441, updator=13701087609, issue=Issue{id=1289521424918487926, tenantId=1146029695717560320, journalId=1149652312894775300, year='2011', volume='6', issue='Z2', pageStart='5', pageEnd='112', issueExtLink='null', onlineDate='null', pubDate='1298822400000', pubDateStr='2011-02-28', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785375465850, creator='13701087609', updateTime=1785375653257, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289522211048497247, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289521424918487926, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289522211048497248, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289521424918487926, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=29, endPage=32, ext={EN=ArticleExt(id=1289521461287305718, articleId=1289521460951761397, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=All-media Communication Promotes Social Transformation, columnId=null, journalTitle=Studies on Science Popularization, columnName=null, runingTitle=null, highlight=null, articleAbstract=

The era of all-media is coming. This paper reviews the definition and characteristics of all-media and discusses its great power to promote social transformation.

, authors=Jiangying Shen, authorsList=Jiangying Shen, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289521461736096247, articleId=1289521460951761397, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=全媒体传播推动时代转变, columnId=0, journalTitle=科普研究, columnName=, runingTitle=null, highlight=null, articleAbstract=

信息传播已经进入全媒体时代。针对受众的个性化信息需求，全媒体传播综合运用多种媒介和终端，选择合适的媒体形式和渠道，以文字、图片、声音、影像等元素全天候、全方位、立体化地互动展示传播内容。本文对全媒体的驱动因素、定义特征及其巨大的传播力量进行了分析，提出要科学把握全媒体传播规律，更好地服务社会转型发展。

, authors=申江婴, authorsList=申江婴, authorCompany=null, correspAuthors=null, authorNote=, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=ZQSCjgG2tefOp1MpQsvHUQ==, magXml=MmfIp/ZAO8Fn8EAd7+02Kw==, pdfUrl=null, pdf=4WbiBB7YQo8Nf+DXJU7RYA==, pdfFileSize=759227, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=La3NVjJ76+8NHQSstX8J8Q==, mapNumber=null, fund=null)}, authors=[Author(id=1289521463795499516, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=shenjiangying@cnii.com.cn, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1289521463875191294, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, authorId=1289521463795499516, language=EN, stringName=Jiangying Shen, firstName=Jiangying, middleName=null, lastName=Shen, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=China Information Industry Net·China Netizen News, Beijing 100029, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1289521463963271679, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, authorId=1289521463795499516, language=CN, stringName=申江婴, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=中国信息产业网·中国网友报，北京　100029, bio={"content":"

申江婴，中国信息产业网总裁，中国网友报总编，中国通信信息业和互联网领域资深传媒人，兼任中国互联网协会常务理事，国家新闻出版总署新媒体客座教授，北京邮电大学软件学院新媒体客座教授，南京邮电大学经济管理学院客座教授，享受国务院政府特殊津贴，Email：shenjiangying@cnii.com.cn。

"}, bioImg=null, bioContent=

申江婴，中国信息产业网总裁，中国网友报总编，中国通信信息业和互联网领域资深传媒人，兼任中国互联网协会常务理事，国家新闻出版总署新媒体客座教授，北京邮电大学软件学院新媒体客座教授，南京邮电大学经济管理学院客座教授，享受国务院政府特殊津贴，Email：shenjiangying@cnii.com.cn。

, aboutCorrespAuthor=null)}, companyList=[AuthorCompany(id=1289521462608511480, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, xref=null, ext=[AuthorCompanyExt(id=1289521462616900089, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, companyId=1289521462608511480, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=China Information Industry Net·China Netizen News, Beijing 100029), AuthorCompanyExt(id=1289521462637871610, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, companyId=1289521462608511480, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=中国信息产业网·中国网友报，北京　100029)])])], keywords=[Keyword(id=1289521464202347008, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=EN, orderNo=1, keyword=all-media communication), Keyword(id=1289521464277844481, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=EN, orderNo=2, keyword=new media), Keyword(id=1289521464344953346, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=EN, orderNo=3, keyword=information technology), Keyword(id=1289521464416256515, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=EN, orderNo=4, keyword=media transformation), Keyword(id=1289521464491753988, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=CN, orderNo=1, keyword=全媒体传播), Keyword(id=1289521464672109061, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=CN, orderNo=2, keyword=新媒体), Keyword(id=1289521464764383750, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=CN, orderNo=3, keyword=信息技术), Keyword(id=1289521464844075527, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, language=CN, orderNo=4, keyword=媒体转型)], refs=null, funds=null, companyList=[AuthorCompany(id=1289521462608511480, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, xref=null, ext=[AuthorCompanyExt(id=1289521462616900089, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, companyId=1289521462608511480, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=China Information Industry Net·China Netizen News, Beijing 100029), AuthorCompanyExt(id=1289521462637871610, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289521460951761397, companyId=1289521462608511480, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=中国信息产业网·中国网友报，北京　100029)])], figs=null, attaches=null, journal=Journal(id=1146440324890603551, delFlag=0, nameCn=科普研究, nameEn=Studies on Science Popularization, nameHistory1=null, nameHistory2=null, issn=1673-8357, eissn=null, cn=11-5410/N, coden=null, periodic=1, language=CN, oaType=否, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=pV/pRanF7eG9/W4yv5xkuQ==, journalPrice=null, startedYear=null, abbrevIsoEn=Studies on Science Popularization, journalRemark=null, publicationField=null, createdTime=1751262273288, updatedTime=1784016304865, createdBy=18614031015, updatedBy=13041195026, firstLetterCn=K, firstLetterEn=K, subjectCode=Natural Sciences, subjectName=Natural Sciences, subjectCodeEn=Natural Sciences, subjectNameEn=null, picCn=pV/pRanF7eG9/W4yv5xkuQ==, picEn=II2MLPUvZa1TMVvInNCILw==, jcr=null, cjcr=null, exts=[JournalExt(id=1283820690667180890, language=CN, name=科普研究, nameHistory1=null, nameHistory2=null, managedBy=中国科学技术协会, sponsoredBy=中国科普研究所, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1784016304890, updatedTime=1784016304890, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://kpyj.ijournals.cn/ch/author/login.aspx, submissionEditorUrl=https://kpyj.ijournals.cn/ch/login.aspx, submissionReviewUrl=https://kpyj.ijournals.cn/ch/auditor/login.aspx, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""}), JournalExt(id=1283820690717512539, language=EN, name=Studies on Science Popularization, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1784016304902, updatedTime=1784016304902, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://kpyj.ijournals.cn/ch/author/login.aspx, submissionEditorUrl=https://kpyj.ijournals.cn/ch/login.aspx, submissionReviewUrl=https://kpyj.ijournals.cn/ch/auditor/login.aspx, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""})], databaseList=null, tenantJournalId=1149652312894775300, websiteList=[Website(id=1215626754052510227, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149652312894775300, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpyj/CN, language=CN, createTime=1767757603419, createBy=18614031015, updateTime=1767757621852, updateBy=18614031015, name=科普研究-中文, tplId=1146099689490845704, title=科普研究, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1215627237534122494, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=articleTextType, value=kx, createTime=1767757718690, updateTime=1767757718690, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237508956667, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=banner, value=null, createTime=1767757718684, updateTime=1767757718684, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237550899713, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=grayFlag, value=0, createTime=1767757718694, updateTime=1767757718694, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237492179450, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=logo, value=https://castjournals.cast.org.cn/joweb/kpyj/CN/file/pic?fileId=aENtLEybvpaLgO4RjuRCgA==, createTime=1767757718681, updateTime=1767757718681, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237563482627, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=minRunFlag, value=0, createTime=1767757718697, updateTime=1767757718697, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237525733885, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kpyj/CN/file/pic, createTime=1767757718688, updateTime=1767757718688, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237555094018, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=silenceFlag, value=0, createTime=1767757718695, updateTime=1767757718695, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237517345276, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1767757718686, updateTime=1767757718686, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237542511103, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=themeColor, value=null, createTime=1767757718692, updateTime=1767757718692, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237546705408, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=themeStyle, value=null, createTime=1767757718693, updateTime=1767757718693, creator=18614031015, updator=18614031015)]), Website(id=1215626754169950742, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149652312894775300, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpyj/EN, language=EN, createTime=1767757603448, createBy=18614031015, updateTime=1767757640334, updateBy=18614031015, name=科普研究-英文, tplId=1146101810881728533, title=Studies on Science Popularization, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1215627335731171870, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=articleTextType, value=kx, createTime=1767757742102, updateTime=1767757742102, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335706006043, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=banner, value=null, createTime=1767757742096, updateTime=1767757742096, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335752143393, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=grayFlag, value=0, createTime=1767757742107, updateTime=1767757742107, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335685034522, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=logo, value=https://castjournals.cast.org.cn/joweb/kpyj/EN/file/pic?fileId=aENtLEybvpaLgO4RjuRCgA==, createTime=1767757742091, updateTime=1767757742091, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335764726307, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=minRunFlag, value=0, createTime=1767757742110, updateTime=1767757742110, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335722783261, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kpyj/EN/file/pic, createTime=1767757742100, updateTime=1767757742100, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335760532002, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=silenceFlag, value=0, createTime=1767757742109, updateTime=1767757742109, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335714394652, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_en_623/, createTime=1767757742098, updateTime=1767757742098, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335739560479, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=themeColor, value=null, createTime=1767757742104, updateTime=1767757742104, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335747949088, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=themeStyle, value=null, createTime=1767757742106, updateTime=1767757742106, creator=18614031015, updator=18614031015)])], journalTitle=科普研究, weixinUrl=null, journalUrl=https://kpyj.ijournals.cn/, iacademicId=null, status=1, seqNo=null, journalTitleEn=Studies on Science Popularization, journalPhotoCn=pV/pRanF7eG9/W4yv5xkuQ==, journalPhotoEn=II2MLPUvZa1TMVvInNCILw==, journalFirstLetter=K, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/kpyj/CN/Y2011/V6/IZ2/29, detailUrlEn=https://castjournals.cast.org.cn/joweb/kpyj/EN/Y2011/V6/IZ2/29, pdfUrlCn=https://castjournals.cast.org.cn/joweb/kpyj/CN/PDF/Y2011/V6/IZ2/29, pdfUrlEn=https://castjournals.cast.org.cn/joweb/kpyj/EN/PDF/Y2011/V6/IZ2/29, aliStartDate=0, aliEndDate=0, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1298822400000, fullTextJson=null, articleText=null, reference=null)