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The article explores the marketing strategy of science popularization activities by case study on science popularization done by some domestic and overseas enterprises in recent years. Making use of the market exploitation experience of Beijing Olympic Games and Shanghai Expo, the paper intends to find the proper marketing strategies for science popularization and provide references for carrying out enterprise-sponsored popular science activities effectively.

, authors=Yingqiu Gao, Jun Yan, authorsList=Yingqiu Gao, Jun Yan, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289521442148696451, articleId=1289521441762820481, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=浅谈如何引导企业参与科普活动——从企业科普行为看科普活动市场化策略, columnId=0, journalTitle=科普研究, columnName=, runingTitle=null, highlight=null, articleAbstract=

本文以近年来国内外典型的企业科普行为为实证，同时借鉴北京奥运会和上海世博会的市场开发经验，运用案例分析法探寻科普活动市场化的策略，为今后高效引入企业开展科普活动提供参考。

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高盈秋，北京科普发展中心大型活动部项目主管，旅游管理硕士，Email：vinci919@yahoo.com.cn

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高盈秋，北京科普发展中心大型活动部项目主管，旅游管理硕士，Email：vinci919@yahoo.com.cn

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严俊，北京科普发展中心副主任，药学硕士，Email：yanjunbeijing@126.com。

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严俊，北京科普发展中心副主任，药学硕士，Email：yanjunbeijing@126.com。

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