Article(id=1289305450273420071, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289305449862378278, articleNumber=null, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1229702400000, receivedDateStr=2008-12-20, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785323973482, onlineDateStr=2026-07-29, pubDate=1234195200000, pubDateStr=2009-02-10, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785323973482, onlineIssueDateStr=2026-07-29, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785323973482, creator=13701087609, updateTime=1785323973482, updator=13701087609, issue=Issue{id=1289305449862378278, tenantId=1146029695717560320, journalId=1149652312894775300, year='2009', volume='4', issue='1', pageStart='5', pageEnd='96', issueExtLink='null', onlineDate='null', pubDate='1234195200000', pubDateStr='2009-02-10', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785323973383, creator='13701087609', updateTime=1785395423466, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289605133306798179, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289305449862378278, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289605133306798180, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289305449862378278, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=10, endPage=16, ext={EN=ArticleExt(id=1289305450554438440, articleId=1289305450273420071, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Who Are the Readers of the Middle-to-High Level Popular Science Book: A Case Study for Shanghai Scientific and Technological Education Publishing House, columnId=1289195844884873898, journalTitle=Studies on Science Popularization, columnName=Theory and Practice, runingTitle=null, highlight=null, articleAbstract=

This paper, taking the middle-to-high level popular science books published by Shanghai Scientific and Technological Education Publishing House as case study, and gathering statistics on related book mail order, is worked out through the ready-designed questionnaire. The conclusion is drawn, basing on the analysis of the callback questionaires, that “Folk Scientists” are the important target audience for the popular science books of middle-to-high level.

, authors=Bing Liu¹, Yali Song², Tao Pan³, Huiling Chu⁴, authorsList=Bing Liu, Yali Song, Tao Pan, Huiling Chu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289305451326190378, articleId=1289305450273420071, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=谁是中高端科普图书的读者？——上海科技教育出版社案例研究, columnId=1288930246552564568, journalTitle=科普研究, columnName=理论与实践, runingTitle=null, highlight=null, articleAbstract=

本文以上海科技教育出版社出版的科普图书为研究对象，根据该社中高端科普图书的有关邮购数据，进行统计，并设计相应问卷。基于对回收问卷的分析，得出了中国“民间科学家”是中高端科普图书的重要受众的结论。

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刘兵，清华大学人文社会科学学院教授；Email：liubing@tsinghua.edu.cn

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刘兵，清华大学人文社会科学学院教授；Email：liubing@tsinghua.edu.cn

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宋亚利，河北大学新闻传播学院硕士研究生

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宋亚利，河北大学新闻传播学院硕士研究生

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潘涛，上海辞书出版社总编辑

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潘涛，上海辞书出版社总编辑

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褚慧玲，上海教育考试院特级教师。

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