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This article starts from the conceptions of Science-popularizing Product (SPP) and the innovation of SPP, and then according to multiple-level product theory and based on digital technology, puts forwards the strategies for different product levels. On the level of generic product, the strategy focuses on modality innovation; On the level of expected product, it focuses on function innovation; On the level of augmented product, it focuses on service innovation.

, authors=Rongting Zhou¹, Kun Huang², authorsList=Rongting Zhou, Kun Huang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289304592966067070, articleId=1289304592529859452, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=科普产品的数字化创新, columnId=1288930246552564568, journalTitle=科普研究, columnName=理论与实践, runingTitle=null, highlight=null, articleAbstract=

本文在引入科普产品和科普产品创新这两个概念的基础上，根据产品层次理论，结合数字技术，提出分层的科普产品创新策略：在基础产品层次上进行形式创新，在期望产品层次上进行功能创新，在附加产品层次上进行服务创新。

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周荣庭，中国科学技术大学科技传播系副教授，研究方向为网络传播、科技传播；Email：rongting@ustc.edu.cn

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周荣庭，中国科学技术大学科技传播系副教授，研究方向为网络传播、科技传播；Email：rongting@ustc.edu.cn

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黄堃，新华社国际部科技组记者兼编辑，研究方向为科技传播。

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