Article(id=1289304580009861935, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289304578881597944, articleNumber=null, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1197129600000, receivedDateStr=2007-12-09, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785323765994, onlineDateStr=2026-07-29, pubDate=1223568000000, pubDateStr=2008-10-10, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785323765994, onlineIssueDateStr=2026-07-29, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785323765994, creator=13701087609, updateTime=1785323765994, updator=13701087609, issue=Issue{id=1289304578881597944, tenantId=1146029695717560320, journalId=1149652312894775300, year='2008', volume='3', issue='5', pageStart='5', pageEnd='86', issueExtLink='null', onlineDate='null', pubDate='1223568000000', pubDateStr='2008-10-10', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785323765725, creator='13701087609', updateTime=1785395147039, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289603973862764677, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289304578881597944, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289603973862764678, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289304578881597944, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=5, endPage=13, ext={EN=ArticleExt(id=1289304580232160048, articleId=1289304580009861935, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Science Popularization Marketing, columnId=1289195844884873898, journalTitle=Studies on Science Popularization, columnName=Theory and Practice, runingTitle=null, highlight=null, articleAbstract=

The marketing theories have important instructive and referential values in many fields of the modern society, and are applied extensively in practice. This research shows that as the marketing is firmly connected with the science popularization, the marketing theories can be applied to instruct the science popularization to some extent, forming so-called new mode for science popularization marketing, namely science popularization marketing, whose foundation frame is the 6Ps of marketing mix of the science popularization marketing.

, authors=Jianqiu Fu, Wei Qian, authorsList=Jianqiu Fu, Wei Qian, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289304580504789809, articleId=1289304580009861935, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=科普营销论, columnId=1288930246552564568, journalTitle=科普研究, columnName=理论与实践, runingTitle=null, highlight=null, articleAbstract=

营销理论在现代社会诸多领域有着重要的指导和参考价值，并在实践中得到了广泛应用。研究表明，营销与科普有着密切的联系，因而营销理论可以在一定程度上应用并指导科普实践，形成所谓的科普营销新模式，即科普营销。其基础框架就是科普营销的6Ps营销组合。

, authors=傅建球, 潜伟, authorsList=傅建球, 潜伟, authorCompany=null, correspAuthors=null, authorNote=, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=MNAXFAYuvz3NwQ6S2+O1MA==, magXml=sNHPL1KEbd89Cf2QvcSk/Q==, pdfUrl=null, pdf=yxWfy5aekSW8KuoKUOR9mg==, pdfFileSize=1295490, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=GQE8ynCIXveBSzIwOSeO6g==, mapNumber=null, fund=null)}, authors=[Author(id=1289304580798391094, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=coolxiaochen@163.com, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1289304580886471480, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, authorId=1289304580798391094, language=EN, stringName=Jianqiu Fu, firstName=Jianqiu, middleName=null, lastName=Fu, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=Research Center for Science and Civilization, Bejing University of Science and Technology, Beijing 100083, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1289304580982940473, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, authorId=1289304580798391094, language=CN, stringName=傅建球, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=北京科技大学科学技术与文明研究中心，北京　100083, bio={"content":"

傅建球，北京科技大学科学技术与文明研究中心博士生，讲师，主要研究方向为科学技术与社会，技术管理与科技政策；Email：coolxiaochen@163.com.

"}, bioImg=null, bioContent=

傅建球，北京科技大学科学技术与文明研究中心博士生，讲师，主要研究方向为科学技术与社会，技术管理与科技政策；Email：coolxiaochen@163.com.

, aboutCorrespAuthor=null)}, companyList=[AuthorCompany(id=1289304580706116402, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, xref=null, ext=[AuthorCompanyExt(id=1289304580718699315, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=Research Center for Science and Civilization, Bejing University of Science and Technology, Beijing 100083), AuthorCompanyExt(id=1289304580727087924, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=北京科技大学科学技术与文明研究中心，北京　100083)])]), Author(id=1289304581058437947, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, orderNo=1, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=null, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1289304581142324029, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, authorId=1289304581058437947, language=EN, stringName=Wei Qian, firstName=Wei, middleName=null, lastName=Qian, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=Research Center for Science and Civilization, Bejing University of Science and Technology, Beijing 100083, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1289304581213627198, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, authorId=1289304581058437947, language=CN, stringName=潜伟, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=null, address=北京科技大学科学技术与文明研究中心，北京　100083, bio={"content":"

潜伟，北京科技大学科学技术与文明研究中心，副教授，博士，研究方向为科学技术史、科学学理论、科技政策与管理。

"}, bioImg=null, bioContent=

潜伟，北京科技大学科学技术与文明研究中心，副教授，博士，研究方向为科学技术史、科学学理论、科技政策与管理。

, aboutCorrespAuthor=null)}, companyList=[AuthorCompany(id=1289304580706116402, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, xref=null, ext=[AuthorCompanyExt(id=1289304580718699315, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=Research Center for Science and Civilization, Bejing University of Science and Technology, Beijing 100083), AuthorCompanyExt(id=1289304580727087924, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=北京科技大学科学技术与文明研究中心，北京　100083)])])], keywords=[Keyword(id=1289304581335262015, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=EN, orderNo=1, keyword=marketing), Keyword(id=1289304581398176576, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=EN, orderNo=2, keyword=science popularization), Keyword(id=1289304581469479745, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=EN, orderNo=3, keyword=S&T communication), Keyword(id=1289304581536588610, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=EN, orderNo=4, keyword=marketing mix), Keyword(id=1289304581612086083, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=CN, orderNo=1, keyword=商业营销), Keyword(id=1289304581679194948, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=CN, orderNo=2, keyword=科学普及), Keyword(id=1289304583335945029, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=CN, orderNo=3, keyword=科技传播), Keyword(id=1289304583436608326, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, language=CN, orderNo=4, keyword=营销组合)], refs=null, funds=null, companyList=[AuthorCompany(id=1289304580706116402, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, xref=null, ext=[AuthorCompanyExt(id=1289304580718699315, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=EN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=Research Center for Science and Civilization, Bejing University of Science and Technology, Beijing 100083), AuthorCompanyExt(id=1289304580727087924, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1289304580009861935, companyId=1289304580706116402, language=CN, country=null, province=null, city=null, postcode=null, companyName=null, departmentName=null, remark=北京科技大学科学技术与文明研究中心，北京　100083)])], figs=null, attaches=null, journal=Journal(id=1146440324890603551, delFlag=0, nameCn=科普研究, nameEn=Studies on Science Popularization, nameHistory1=null, nameHistory2=null, issn=1673-8357, eissn=null, cn=11-5410/N, coden=null, periodic=1, language=CN, oaType=否, ccby=null, superviseOffice=null, ownerOffice=null, pubOffice=null, editorOffice=null, officeType=null, aims=null, clcCode=null, officeProv=null, officeCity=null, officeAddr=null, officeZip=null, officeEmail=null, officePhone=null, editDirector=null, officeDirector=null, officeDirectorPhone=null, officeStaffNum=null, officeEmpNum=null, coverPicUrl=pV/pRanF7eG9/W4yv5xkuQ==, journalPrice=null, startedYear=null, abbrevIsoEn=Studies on Science Popularization, journalRemark=null, publicationField=null, createdTime=1751262273288, updatedTime=1784016304865, createdBy=18614031015, updatedBy=13041195026, firstLetterCn=K, firstLetterEn=K, subjectCode=Natural Sciences, subjectName=Natural Sciences, subjectCodeEn=Natural Sciences, subjectNameEn=null, picCn=pV/pRanF7eG9/W4yv5xkuQ==, picEn=II2MLPUvZa1TMVvInNCILw==, jcr=null, cjcr=null, exts=[JournalExt(id=1283820690667180890, language=CN, name=科普研究, nameHistory1=null, nameHistory2=null, managedBy=中国科学技术协会, sponsoredBy=中国科普研究所, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1784016304890, updatedTime=1784016304890, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://kpyj.ijournals.cn/ch/author/login.aspx, submissionEditorUrl=https://kpyj.ijournals.cn/ch/login.aspx, submissionReviewUrl=https://kpyj.ijournals.cn/ch/auditor/login.aspx, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""}), JournalExt(id=1283820690717512539, language=EN, name=Studies on Science Popularization, nameHistory1=null, nameHistory2=null, managedBy=, sponsoredBy=, publishedBy=, editorOffice=, officeProv=null, officeCity=null, officeAddr=, officeZip=, editDirector=, officeDirector=null, officePhone=null, coverPicUrl=null, journalRemark=, submitArticleUrl=null, websiteUrl=, createdTime=1784016304902, updatedTime=1784016304902, createdBy=13041195026, updatedBy=13041195026, submissionGuidelinesUrl=, submissionAuthorUrl=https://kpyj.ijournals.cn/ch/author/login.aspx, submissionEditorUrl=https://kpyj.ijournals.cn/ch/login.aspx, submissionReviewUrl=https://kpyj.ijournals.cn/ch/auditor/login.aspx, submissionCeEditorUrl=, submissionAeEditorUrl=, option={"copyright":""})], databaseList=null, tenantJournalId=1149652312894775300, websiteList=[Website(id=1215626754052510227, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149652312894775300, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpyj/CN, language=CN, createTime=1767757603419, createBy=18614031015, updateTime=1767757621852, updateBy=18614031015, name=科普研究-中文, tplId=1146099689490845704, title=科普研究, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1215627237534122494, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=articleTextType, value=kx, createTime=1767757718690, updateTime=1767757718690, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237508956667, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=banner, value=null, createTime=1767757718684, updateTime=1767757718684, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237550899713, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=grayFlag, value=0, createTime=1767757718694, updateTime=1767757718694, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237492179450, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=logo, value=https://castjournals.cast.org.cn/joweb/kpyj/CN/file/pic?fileId=aENtLEybvpaLgO4RjuRCgA==, createTime=1767757718681, updateTime=1767757718681, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237563482627, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=minRunFlag, value=0, createTime=1767757718697, updateTime=1767757718697, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237525733885, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kpyj/CN/file/pic, createTime=1767757718688, updateTime=1767757718688, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237555094018, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=silenceFlag, value=0, createTime=1767757718695, updateTime=1767757718695, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237517345276, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_cn_619/, createTime=1767757718686, updateTime=1767757718686, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237542511103, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=themeColor, value=null, createTime=1767757718692, updateTime=1767757718692, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627237546705408, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754052510227, code=themeStyle, value=null, createTime=1767757718693, updateTime=1767757718693, creator=18614031015, updator=18614031015)]), Website(id=1215626754169950742, webName=null, webTitle=null, webDomain=null, webCopyrigh=null, webIpcNo=null, seoTitle=null, seoKeywords=null, seoDescription=null, tenantJournalId=null, journalId=1149652312894775300, journalNameCn=null, journalNameEn=null, grayFlag=null, tenantId=1146029695717560320, platformId=null, journalGroupId=null, journalGroupNameCn=null, journalGroupNameEn=null, type=1, domain=https://castjournals.cast.org.cn/joweb/kpyj/EN, language=EN, createTime=1767757603448, createBy=18614031015, updateTime=1767757640334, updateBy=18614031015, name=科普研究-英文, tplId=1146101810881728533, title=Studies on Science Popularization, delFlag=0, indexPage=/home, props=[WebsiteProps(id=1215627335731171870, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=articleTextType, value=kx, createTime=1767757742102, updateTime=1767757742102, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335706006043, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=banner, value=null, createTime=1767757742096, updateTime=1767757742096, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335752143393, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=grayFlag, value=0, createTime=1767757742107, updateTime=1767757742107, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335685034522, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=logo, value=https://castjournals.cast.org.cn/joweb/kpyj/EN/file/pic?fileId=aENtLEybvpaLgO4RjuRCgA==, createTime=1767757742091, updateTime=1767757742091, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335764726307, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=minRunFlag, value=0, createTime=1767757742110, updateTime=1767757742110, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335722783261, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=picServerUrl, value=https://castjournals.cast.org.cn/joweb/kpyj/EN/file/pic, createTime=1767757742100, updateTime=1767757742100, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335760532002, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=silenceFlag, value=0, createTime=1767757742109, updateTime=1767757742109, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335714394652, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=staticResourcePath, value=https://castjournals.cast.org.cn/joweb/cast_kjdb_en_623/, createTime=1767757742098, updateTime=1767757742098, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335739560479, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=themeColor, value=null, createTime=1767757742104, updateTime=1767757742104, creator=18614031015, updator=18614031015), WebsiteProps(id=1215627335747949088, tenantId=1146029695717560320, journalId=null, journalGroupId=null, siteId=1215626754169950742, code=themeStyle, value=null, createTime=1767757742106, updateTime=1767757742106, creator=18614031015, updator=18614031015)])], journalTitle=科普研究, weixinUrl=null, journalUrl=https://kpyj.ijournals.cn/, iacademicId=null, status=1, seqNo=null, journalTitleEn=Studies on Science Popularization, journalPhotoCn=pV/pRanF7eG9/W4yv5xkuQ==, journalPhotoEn=II2MLPUvZa1TMVvInNCILw==, journalFirstLetter=K, journalRecommend=null, journalNew=null, journalCollection=null, jcrJf=null, cjcrJf=null, jcrJfStr=null, cjcrJfStr=null, submissionFirstDecision=null, sciSubjectClassification=null, casSubjectClassification=null, citeScore=null, totalCitationFrequency=null, icpCode=null, psCode=null, advertisingLicenseCode=null, copyrightInformation=null, country=null, option=, provinceCode=null, provinceName=null, collectFlag=false, interPubPlatform=, interPubPlatformUrl=null), detailUrlCn=https://castjournals.cast.org.cn/joweb/kpyj/CN/Y2008/V3/I5/5, detailUrlEn=https://castjournals.cast.org.cn/joweb/kpyj/EN/Y2008/V3/I5/5, pdfUrlCn=https://castjournals.cast.org.cn/joweb/kpyj/CN/PDF/Y2008/V3/I5/5, pdfUrlEn=https://castjournals.cast.org.cn/joweb/kpyj/EN/PDF/Y2008/V3/I5/5, aliStartDate=0, aliEndDate=0, collectionFlag=false, citedCount=null, citedUrl=null, previewStatus=0, delFlag=0, hasFullText=0, orderTime=1223568000000, fullTextJson=null, articleText=null, reference=null)