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Based on the database of rumors maintained by WeChat Counter-Rumor Platform and Dingxiangyuan (DXY, a connector and digital service provider in the healthcare industry of China), this article analyzes 230 rumors collected from late December 2019 to February 13, 2020. The spreading characteristics and the social basis of epidemic rumors have been researched and findings are reached as follouing out: people’s cognitive limitations and iterations on emerging issues make the epidemic situation full of ambiguity; lack of information transparency puts the public into a cognitive predicament; and the social media communication environment may further exacerbate the complexity of rumor spreading. This article proposes a strategy to cope with rumors, that is, to establish a socialized collaborative rumor refuting mechanism.

, authors=Sujia Jiang, authorsList=Sujia Jiang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289300531546014196, articleId=1289300531118195186, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=信息疫情：新冠肺炎疫情谣言传播及应对研究, columnId=null, journalTitle=科普研究, columnName=, runingTitle=null, highlight=null, articleAbstract=

基于微信辟谣平台、丁香园提供的辟谣数据库，对截至2020年2月13日的230条谣言文本进行研究，分析谣言的传播特征，探究疫情谣言产生的社会基础。研究发现，人们对新事物的认知局限以及认知迭代使疫情认知充满模糊性，而信息公开不足则让民众陷入知情困境，以社会化媒体为主导的传播环境进一步加剧了谣言传播的复杂性，建议通过全社会多元主体协作、共同构建一套社会化协同辟谣机制以应对信息疫情。

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江苏佳，北京信息科技大学公管与传媒学院讲师，研究方向：科学传播、新媒体与社会、谣言研究等，E-mail：jsj110526@126.com。

"}, bioImg=null, bioContent=

江苏佳，北京信息科技大学公管与传媒学院讲师，研究方向：科学传播、新媒体与社会、谣言研究等，E-mail：jsj110526@126.com。

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