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Based on the ‘5W’ communication model, this paper takes the panic-purchasing event caused by scientific reporting of “Shuanghuanglian Oral Liquid Can Inhibit COVID-19” as a study case. Using the mixed method of interview and questionnaire, it analyzes the influences of public science cognition and cyber-behavior on people’s decision of buying or not buying the Shuanghuanglian Oral Liquid. Finally, it puts forward suggestions for scientists on how to release their academic achievements, suggestions for science journalists on how to report science news, as well as suggestions on online science communication.

, authors=Ziling Yuan, Hua Tian, authorsList=Ziling Yuan, Hua Tian, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289300521198658432, articleId=1289300519508353918, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=突发公共事件中公众的科学认知及网络行为分析研究——以双黄连抢购事件为例, columnId=null, journalTitle=科普研究, columnName=, runingTitle=null, highlight=null, articleAbstract=

基于“5W”传播模式，以“双黄连口服液可抑制新型冠状病毒”的科学报道引发公众抢购双黄连事件为例，使用深度访谈法和问卷调查法，分析研究公众的科学认知及其网络行为对是否购买双黄连的影响并得出相应结论，最后，从科学家的成果发布和科技新闻工作者的报道撰写以及如何开展网络传播等方面提出相关建议。

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田华，北京航空航天大学高等教育研究院副教授，研究方向：科学传播，E-mail：tianlily@sina.com。

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田华，北京航空航天大学高等教育研究院副教授，研究方向：科学传播，E-mail：tianlily@sina.com。

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