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People are used to fast reading nowadays. It has been a trend in science popularization that motivating public’s aspiration to scientific knowledge. ACG is one of some good approaches for science popularization in terms of popularity, accessibility and big coverage of audience. The integration between science popularization and ACG would be a new focus for some related industry development in the era of ubiquitous net and multi-screen.

, authors=Lili Deng, authorsList=Lili Deng, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289254515375452302, articleId=1289254514775666828, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=读图及多屏时代科普与动漫游并肩发展, columnId=1288940546622341443, journalTitle=科普研究, columnName=理论探索, runingTitle=null, highlight=null, articleAbstract=

本文认为当下现代人已经逐步进入了快速阅读的时代，用一目了然的内容来激发人们的求知欲已经逐渐成为目前科学知识普及的趋势。动漫游的表现特质高度契合了科学普及的诉求，拥有表现形式通俗、直观，受众范围存在大面积交集的特点，是科普活动的天然盟友。伴随着泛在时代、读图时代、多屏时代的到来，伴随着终端技术的不断发展，科普内容与动漫游表现形式的结合，将作为相关产业发展新的突破点。

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邓丽丽，北京大学光华管理学院工商管理硕士（MBA），现任北京大学文化产业研究院研究员，北京大学文化产业研究院动漫游戏研究中心主任，中国动画学会教育委员会副主任，民进中央文化艺术委员会副主任，Email：denglili@sina.com。

"}, bioImg=null, bioContent=

邓丽丽，北京大学光华管理学院工商管理硕士（MBA），现任北京大学文化产业研究院研究员，北京大学文化产业研究院动漫游戏研究中心主任，中国动画学会教育委员会副主任，民进中央文化艺术委员会副主任，Email：denglili@sina.com。

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