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On the basis of a literature review of the studies on the integration of science popularization enterprise and science popularization industry, the theory of public goods is used to analyze “why the integration of science popularization enterprise and science popularization industry is necessary and possible”, and to clarify the theoretical basis of the integration.
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在回顾学界关于公益性科普事业与经营性科普产业结合发展的相关研究的基础上，尝试引入公共产品理论，对科普事业为何需要与科普产业结合发展，二者结合何以可能等相关问题加以分析，以明晰二者结合发展的学理基础。
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古荒，清华大学科技与社会研究中心博士研究生，主要研究方向为科技传播与普及、文化产业，Email：gu-h06@mails.tsinghua.edu.cn
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古荒，清华大学科技与社会研究中心博士研究生，主要研究方向为科技传播与普及、文化产业，Email：gu-h06@mails.tsinghua.edu.cn
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曾国屏，清华大学科技与社会研究中心教授，深圳研究生院社会科学与管理学部主任，主要研究方向为科技产业与社会、科技传播与普及，Email：sts001@tsinghua.edu.cn。
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曾国屏，清华大学科技与社会研究中心教授，深圳研究生院社会科学与管理学部主任，主要研究方向为科技产业与社会、科技传播与普及，Email：sts001@tsinghua.edu.cn。
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