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With the connection between contemporary science, society and people, and also by the progress of information and communication, the new method of science popularization through the integration of science and entertainment was generated. The American TV series The Big Bang Theory was one of that and obtained great social responding by communicating and popularizing the science through entertainment. The operating mechanism and features of The Big Bang Theory are analyzed. The current status of China is also discussed. Furthermore, the method of science popularization through the integration of science and entertainment is pondered.

, authors=Yiming Wang, authorsList=Yiming Wang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289254376825004271, articleId=1289254376292327661, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=科学与影视娱乐交融的科普模式——以美国电视剧《生活大爆炸》为案例, columnId=1288940546622341443, journalTitle=科普研究, columnName=理论探索, runingTitle=null, highlight=null, articleAbstract=

随着当代科学与社会及公众的联系更加紧密，借助于资讯与传媒的发达，产生了科学与影视娱乐交融的科普模式。美国电视剧《生活大爆炸》即是一部成功实践这种模式的生活情景喜剧，在娱乐中传播与普及科学知识，获得较大社会反响。分析了《生活大爆炸》的成功的运行机制和特点，并与中国现状进行了对比，同时在此基础上对科学传播与影视娱乐结合的科普方式进行了思考。

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王一鸣，清华大学科技与社会研究中心博士生，研究方向为科技传播、科技创新等，Email：wangym.thu@gmail.com。

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王一鸣，清华大学科技与社会研究中心博士生，研究方向为科技传播、科技创新等，Email：wangym.thu@gmail.com。

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