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Public interest plays an important role in their visiting science museums. This article proposes that science museums could use many methods to stimulate public interest more efficiently, in terms of the content and form of the exhibitions. These methods include using peculiar forms, adding interactive exhibition items, utilizing similar background knowledge of audiences and combining humanistic ideas.

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兴趣在观众参观科技类博物馆的活动中起到了重要的作用，观众的参观行为在很大程度上受到兴趣的影响。本文结合举例，说明科技类博物馆可以通过在内容和形式方面下功夫，力求形式设计上的新奇、精美，增加观众对展览的参与度，充分利用观众相似的知识背景作为展览内容为切入点，结合人文科学领域的新思想表达展览设计者的传播意图。

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杨溪，中国铁道博物馆编研部助理馆员，研究方向为铁路科普、社会教育、中国铁路史，Email：yxangi@yahoo.com.cn。

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杨溪，中国铁道博物馆编研部助理馆员，研究方向为铁路科普、社会教育、中国铁路史，Email：yxangi@yahoo.com.cn。

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