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It is necessary to investigate what science and technology museum products are in order to clarify the relationship between public welfare and profit of science and technology museum. Based on the theories of public goods and marketing, this paper classifies science and technology museum products into three types, i.e. the core layer, the outer layer and the relevant layer according to the relationship between products and science popularization. Then strategies of supply and marketing are discussed as well.

, authors=Huang Gu¹, Guoping Zeng², authorsList=Huang Gu, Guoping Zeng, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289253733360054884, articleId=1289253731384537698, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=科技馆产品分类及其供给、营销初探, columnId=1288940546622341443, journalTitle=科普研究, columnName=理论探索, runingTitle=null, highlight=null, articleAbstract=

为厘清科技馆公益性与经营性的关系，需要对科技馆经营的核心内容——科技馆产品加以研究探析；基于公共产品理论与营销理论的视角，根据与科普展教关联的疏密程度，将科技馆产品划分为核心层、外围层、相关层三类；进而探讨了科技馆产品的供给、营销策略。

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古荒，中共中央党校哲学教研部战略教研室讲师，哲学博士，研究方向为科学传播与文化产业、战略思维与方法，Email：guhuang06@163.com

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古荒，中共中央党校哲学教研部战略教研室讲师，哲学博士，研究方向为科学传播与文化产业、战略思维与方法，Email：guhuang06@163.com

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曾国屏，清华大学科技与社会研究中心教授，清华大学深圳研究生院社会科学与管理学部主任，研究方向为科技产业与社会、自然辩证法，Email：sts001@tsinghua.edu.cn。

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曾国屏，清华大学科技与社会研究中心教授，清华大学深圳研究生院社会科学与管理学部主任，研究方向为科技产业与社会、自然辩证法，Email：sts001@tsinghua.edu.cn。

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