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Science and technology are primary productive forces, and citizens' quality is the first national power. The mass media, which is the important tools and channels of Public Communication of Science & Technology and popularization, plays a significant role in improving the scientific literacy level of citizens. The paper summarizes Some features of the mass media in science communication and popularization——Intermediary, public good, orientation, efficiency, contemporariness, popularity, interaction and entertainment.

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科学技术是第一生产力，国民素质则是第一国力；大众传媒是科技传播与普及的重要工具和载体，其在提高国民科学素养方面起着举足轻重的作用。文章总结和归纳了大众传媒科技传播与普及的九个特点——中介性、公益性、导向性、高效性、时代性、大众性、通俗性、互动性和娱乐性。

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伍正兴，合肥工业大学人文经济学院研究生，主要研究方向为创新政策与管理、科技传播，Email：hfutwzx@163.com

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伍正兴，合肥工业大学人文经济学院研究生，主要研究方向为创新政策与管理、科技传播，Email：hfutwzx@163.com

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王章豹，合肥工业大学研究员，硕士生导师。

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