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Evaluation plays an important role in measuring science & technology exhibitions' function and value. After analyzing and comparing the development course and current situation of evaluation of science & technology exhibitions both in America and China, some differences have been found. Firstly, evaluation of science & technology exhibitions in America emerged in the beginning of the 20th century, and has formed a quantitative-focused evaluation system including front-end, formative, remedial, and summative evaluation so far. While Chinese researchers had not paid attention to the evaluation of science & technology exhibition until the 1980s, thus carrying out visitor studies and evaluation practices far less than American works. Secondly, there are institutional demands of evaluation for government-funded science & technology exhibitions, yet Chinese government has no such requirements. Thirdly, evaluation practices of science & technology exhibition in America and China vary in type, evaluator, content and tools.

, authors=Rongquan Wang, Yang Mo, authorsList=Rongquan Wang, Yang Mo, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289157437215318449, articleId=1289157436749750703, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=中美科普展览评估比较研究, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

评估是检验科普展览功能与价值实现程度的重要工具。本研究通过梳理、分析中美两国科普展览评估的发展历程与制度要求等现状，对比发现：美国的科普展览评估兴起于20世纪初，经百年发展已形成系统规范、制度化、注重量化的三段式评估体系，对科普展览评估的要求业已制度化；中国到20世纪80年代才开始关注展览评估，二十余年来的观众研究和评估实践较为有限，尚未建立长效的展览评估机制。两国的科普展览评估实践在类型、主体、内容、方法等方面也存在较大差异。

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王荣泉，中国科学院大学人文学院新闻与传播系硕士研究生，主要研究方向为科学传播，Email：wangrongquan13@mails.ucas.ac.cn

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王荣泉，中国科学院大学人文学院新闻与传播系硕士研究生，主要研究方向为科学传播，Email：wangrongquan13@mails.ucas.ac.cn

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莫扬，中国科学院大学人文学院新闻与传播系教授，主要研究方向为科学传播，Email：moyang@ucas.ac.cn。

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莫扬，中国科学院大学人文学院新闻与传播系教授，主要研究方向为科学传播，Email：moyang@ucas.ac.cn。

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