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This article explored the influence and strategy of social media to science communication modes, taking the issue of PM2.5 diffusion on social media as an example. It found the influence is manifested in user participating content production of science communication, community network of diffusion routes, uncertainty of communication and self-clarification of rumors. It also proposed strategies of transforming discourse of science information, aggregating science network communities, fostering science communication opinion leaders.

, authors=Biaowen Huang, Linjia Xu, authorsList=Biaowen Huang, Linjia Xu, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289156712095653901, articleId=1289156711697195019, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=社会化媒体对科学传播的影响与因应策略, columnId=1288943042333880741, journalTitle=科普研究, columnName=专题, runingTitle=null, highlight=null, articleAbstract=

本研究以PM2.5议题在社交媒体平台上的传播为例，探讨社会化媒体对科学传播模式的影响及因应策略。研究发现，这一影响主要表现在“用户参与科学传播内容生产”、“传播路径社群网络化”、“沟通不确定性与谣言自我澄清”等方面，并提出改造科学信息话语形态、凝聚科学网络社群、培养科学传播意见领袖等传播策略。

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黄彪文，博士，中国科学院大学新闻传播学系讲师，研究方向为健康传播、环境传播与科学传播，Email：huangbiaowen@ucas.ac.cn

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黄彪文，博士，中国科学院大学新闻传播学系讲师，研究方向为健康传播、环境传播与科学传播，Email：huangbiaowen@ucas.ac.cn

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胥琳佳，博士，中国科学院大学新闻传播学系讲师，研究方向为新媒体与网络舆情研究、健康传播，Email：xulinjia@ucas.ac.cn。

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胥琳佳，博士，中国科学院大学新闻传播学系讲师，研究方向为新媒体与网络舆情研究、健康传播，Email：xulinjia@ucas.ac.cn。

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