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In science communication, new media is an important intermediary, discourse is the realization carrier and affinity is the important “emotional intelligence”, which is also considered as the core of communication arts. Affinity is used as an “adhesive” to shorten the distance between public and science, directly related to the effects of scientific communication. New media reflects its complex, open and dynamic contextual characteristics. The paper focused on close and complicated relationship between new media, science communication, discourse and affinity to study how to strengthen the vitality and effectiveness in science communication. The concept of “virtual context of new media technology” is provided in this essay for the first time, in which discourse was discussed on the affinity construction in science communication.

, authors=Li Zhao, Xinming Han, Shukun Tang, authorsList=Li Zhao, Xinming Han, Shukun Tang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289156680952954948, articleId=1289156680286060610, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=新媒体科学传播亲和力的话语构建研究, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

新媒体是科学传播的重要中介,话语是科学传播的实现载体,亲和力是科学传播的重要“情商”,也是话语传播艺术的核心,是关系科学传播效果、拉近公众与科学距离的黏合剂。新媒体具有复杂、开放而动态的语境特征,借力这一语境构建科学传播的话语活力和效力,要聚焦新媒体、科学传播、话语、亲和力四者之间的紧密而复杂的关系。提出“新媒体技术虚拟语境”这一概念,并在这一特殊语境中探讨科学传播亲和力的话语构建的重难点。

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新媒体科学传播亲和力的话语构建研究
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赵莉 , 韩新明 , 汤书昆
科普研究 | 研究论文 2014,9(6): 25-33
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科普研究 |研究论文 2014 , 9 (6) : 25 -33
新媒体科学传播亲和力的话语构建研究
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汤书昆,中国科技大学科学传播研究与发展中心主任,教授,人文学院执行院长,研究方向为知识管理、信息传播、公共政策,Email:

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赵莉 , 韩新明 , 汤书昆
作者信息
  • 中国科技大学科学传播研究与发展中心,合肥 230022
  • 西南科技大学文艺学院,四川 绵阳 621000
作者简介:

赵莉,中国科技大学科学传播研究与发展中心博士研究生,西南科技大学教师,助理研究员,研究方向为新媒体与科学传播,Email:

韩新明,中国科技大学科学传播研究与发展中心博士研究生,西南科技大学文艺学院副院长,副教授,研究方向为科普产业,Email:

汤书昆,中国科技大学科学传播研究与发展中心主任,教授,人文学院执行院长,研究方向为知识管理、信息传播、公共政策,Email:

A Study on Discourse Affinity in Science Communication in New Media Context
Li Zhao , Xinming Han , Shukun Tang
Affiliations
  • Science Communication R&D Center, University of Science and Technology of China, Hefei 230022
  • LAAC, Southwest University of Science and Technology, Mianyang Sichuan 621000
出版时间: 2014-12-10
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新媒体是科学传播的重要中介,话语是科学传播的实现载体,亲和力是科学传播的重要“情商”,也是话语传播艺术的核心,是关系科学传播效果、拉近公众与科学距离的黏合剂。新媒体具有复杂、开放而动态的语境特征,借力这一语境构建科学传播的话语活力和效力,要聚焦新媒体、科学传播、话语、亲和力四者之间的紧密而复杂的关系。提出“新媒体技术虚拟语境”这一概念,并在这一特殊语境中探讨科学传播亲和力的话语构建的重难点。

新媒体  /  科学传播  /  话语  /  亲和力

In science communication, new media is an important intermediary, discourse is the realization carrier and affinity is the important “emotional intelligence”, which is also considered as the core of communication arts. Affinity is used as an “adhesive” to shorten the distance between public and science, directly related to the effects of scientific communication. New media reflects its complex, open and dynamic contextual characteristics. The paper focused on close and complicated relationship between new media, science communication, discourse and affinity to study how to strengthen the vitality and effectiveness in science communication. The concept of “virtual context of new media technology” is provided in this essay for the first time, in which discourse was discussed on the affinity construction in science communication.

new media  /  science communication  /  discourse  /  affinity
赵莉, 韩新明, 汤书昆. 新媒体科学传播亲和力的话语构建研究. 科普研究, 2014 , 9 (6) : 25 -33 .
Li Zhao, Xinming Han, Shukun Tang. A Study on Discourse Affinity in Science Communication in New Media Context[J]. Studies on Science Popularization, 2014 , 9 (6) : 25 -33 .
  • 中国科协研究生科普研究能力提升类项目(2012KPYJD07)
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  • 接收时间:2014-09-19
  • 首发时间:2026-07-29
  • 出版时间:2014-12-10
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  • 收稿日期:2014-09-19
基金
中国科协研究生科普研究能力提升类项目(2012KPYJD07)
作者信息
    中国科技大学科学传播研究与发展中心,合肥 230022
    西南科技大学文艺学院,四川 绵阳 621000
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2种不同金属材料的力学参数

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Number of
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Number of
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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