Article(id=1289156679770157189, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289156674741190687, articleNumber=null, orderNo=null, doi=null, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1409673600000, receivedDateStr=2014-09-03, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785288503829, onlineDateStr=2026-07-29, pubDate=1418140800000, pubDateStr=2014-12-10, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785288503829, onlineIssueDateStr=2026-07-29, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785288503829, creator=13701087609, updateTime=1785288503829, updator=13701087609, issue=Issue{id=1289156674741190687, tenantId=1146029695717560320, journalId=1149652312894775300, year='2014', volume='9', issue='6', pageStart='5', pageEnd='93', issueExtLink='null', onlineDate='null', pubDate='1418140800000', pubDateStr='2014-12-10', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785288502631, creator='13701087609', updateTime=1785288657002, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1289157322270421426, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289156674741190687, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1289157322270421427, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1289156674741190687, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=19, endPage=24, ext={EN=ArticleExt(id=1289156680017621126, articleId=1289156679770157189, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=The Impact of the Internet-based New Media on the Public Image of Chinese Scientists, columnId=1289156594843886285, journalTitle=Studies on Science Popularization, columnName=Research Paper, runingTitle=null, highlight=null, articleAbstract=

Based on the analysis of a national-wide sampling survey, this paper explores the impact of the internet-based new media on the public image of Chinese scientists. The results show that the importance of TV as a source of S&T information is descending, while the importance of internet is ascending rapidly. The rapid development of internet brings both benefits and challenges for building up a “good” public image of Chinese scientists. For instance, compared with people taking TV as the most important information source, those taking internet as the most important information source have significantly a less stereotypical, while more negative, image of scientists.

, authors=Pin Xue, Guangxi He, Wenxia Zhang, authorsList=Pin Xue, Guangxi He, Wenxia Zhang, authorCompany=null, correspAuthors=null, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1289156680504160391, articleId=1289156679770157189, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=互联网新媒体对科学家公众形象的影响初探, columnId=1289156595011658448, journalTitle=科普研究, columnName=研究论文, runingTitle=null, highlight=null, articleAbstract=

互联网新媒体的发展对社会生活的影响越来越明显,对科学家群体的公众形象也形成了新的冲击。调查显示:电视仍是公众获取科技信息的主渠道,58.7%的公众主要通过这一渠道获取科技信息,但其重要性比2007年明显下降。以互联网为代表的新媒体的地位快速上升,27.8%的公众主要通过这一渠道获取科技信息,比2007年增长了4倍。高学历人群与年轻人更倾向于使用互联网获取科技信息。互联网新媒体传播对负面新闻的传播有“放大机制”,对科学家群体良好形象的塑造既带来了机遇,又提出了新的挑战。建议加强对互联网新媒体传播规律的研究,利用互联网新媒体塑造科学家群体的良好形象。

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薛品,中国科学技术发展战略研究院和南开大学经济与社会发展研究院博士后,主要研究方向为科学社会学、科技政策,Email:

何光喜,中国科学技术发展战略研究院副研究员、副所长,主要研究方向为科学社会学、科技传播,Email:

张文霞,中国科学技术发展战略研究院研究员,主要研究方向为科学社会学、科技政策,Email:

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薛品 , 何光喜 , 张文霞
科普研究 | 研究论文 2014,9(6): 19-24
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科普研究 |研究论文 2014 , 9 (6) : 19 -24
互联网新媒体对科学家公众形象的影响初探
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薛品 , 何光喜 , 张文霞
作者信息
  • 中国科学技术发展战略研究院,北京 100038
作者简介:

薛品,中国科学技术发展战略研究院和南开大学经济与社会发展研究院博士后,主要研究方向为科学社会学、科技政策,Email:

何光喜,中国科学技术发展战略研究院副研究员、副所长,主要研究方向为科学社会学、科技传播,Email:

张文霞,中国科学技术发展战略研究院研究员,主要研究方向为科学社会学、科技政策,Email:

The Impact of the Internet-based New Media on the Public Image of Chinese Scientists
Pin Xue , Guangxi He , Wenxia Zhang
Affiliations
  • Chinese Academy of Science and Technology for Development, Beijing 100038
出版时间: 2014-12-10
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互联网新媒体的发展对社会生活的影响越来越明显,对科学家群体的公众形象也形成了新的冲击。调查显示:电视仍是公众获取科技信息的主渠道,58.7%的公众主要通过这一渠道获取科技信息,但其重要性比2007年明显下降。以互联网为代表的新媒体的地位快速上升,27.8%的公众主要通过这一渠道获取科技信息,比2007年增长了4倍。高学历人群与年轻人更倾向于使用互联网获取科技信息。互联网新媒体传播对负面新闻的传播有“放大机制”,对科学家群体良好形象的塑造既带来了机遇,又提出了新的挑战。建议加强对互联网新媒体传播规律的研究,利用互联网新媒体塑造科学家群体的良好形象。

互联网  /  新媒体  /  科学家群体  /  公众形象

Based on the analysis of a national-wide sampling survey, this paper explores the impact of the internet-based new media on the public image of Chinese scientists. The results show that the importance of TV as a source of S&T information is descending, while the importance of internet is ascending rapidly. The rapid development of internet brings both benefits and challenges for building up a “good” public image of Chinese scientists. For instance, compared with people taking TV as the most important information source, those taking internet as the most important information source have significantly a less stereotypical, while more negative, image of scientists.

internet  /  new media  /  scientist  /  public image
薛品, 何光喜, 张文霞. 互联网新媒体对科学家公众形象的影响初探. 科普研究, 2014 , 9 (6) : 19 -24 .
Pin Xue, Guangxi He, Wenxia Zhang. The Impact of the Internet-based New Media on the Public Image of Chinese Scientists[J]. Studies on Science Popularization, 2014 , 9 (6) : 19 -24 .
  • 中国科协调宣部2009年重点调研项目“科技工作者的社会公众形象调查”(2009DCYJ02)
  • 国家软科技科学计划项目“科普新媒体传播方式研究”(2013GXS5K189)
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  • 接收时间:2014-09-03
  • 首发时间:2026-07-29
  • 出版时间:2014-12-10
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  • 收稿日期:2014-09-03
基金
中国科协调宣部2009年重点调研项目“科技工作者的社会公众形象调查”(2009DCYJ02)
国家软科技科学计划项目“科普新媒体传播方式研究”(2013GXS5K189)
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    中国科学技术发展战略研究院,北京 100038
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鹅膏菌科Amanitaceae 2 11 5.26 鹅膏菌属 Amanita 10 4.78
小菇科 Mycenaceae 2 12 5.74 丝盖伞属 Inocybe 5 2.39
多孔菌科 Polyporaceae 8 14 6.70 蜡蘑属 Laccaria 5 2.39
红菇科 Russulaceae 3 23 11.00 小皮伞属 Marasmius 6 2.87
小菇属 Mycena 11 5.26
光柄菇属 Pluteus 5 2.39
红菇属 Russula 17 8.13
栓菌属 Trametes 5 2.39
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