Article(id=1288943069877871463, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, articleNumber=null, orderNo=null, doi=10.19293/j.cnki.1673-8357.2026.01.004, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1744732800000, receivedDateStr=2025-04-16, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785237575263, onlineDateStr=2026-07-28, pubDate=1771516800000, pubDateStr=2026-02-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785237575263, onlineIssueDateStr=2026-07-28, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785237575262, creator=13701087609, updateTime=1785237575262, updator=13701087609, issue=Issue{id=1288943062634316606, tenantId=1146029695717560320, journalId=1149652312894775300, year='2026', volume='21', issue='1', pageStart='5', pageEnd='118', issueExtLink='null', onlineDate='null', pubDate='1771516800000', pubDateStr='2026-02-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785237573536, creator='13701087609', updateTime=1785237687490, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1288943540701085861, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1288943540701085862, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=35, endPage=45, ext={EN=ArticleExt(id=1288943070498628456, articleId=1288943069877871463, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Research on the Adoption of Gender Science Popularization Short Video Information for Young Users: Taking the Bilibili Account “Cheese Unknotting” as an Example, columnId=1288930244673511825, journalTitle=Studies on Science Popularization, columnName=Special, runingTitle=null, highlight=null, articleAbstract=

This study focuses on short videos on gender health science popularization, taking the account “Cheese Unknotting” as an example to reveal the influencing factors and mechanisms of young users’ information adoption behavior. Through in-depth interviews with young users and members of the creative team of this account, the thematic analysis method was employed to code the interview data, identifying five core themes: new media operation, gender health cognition, content quality, perceived value, and external environment. These correspond to the four stages of information awareness, belief confirmation, attitude change, and behavior adoption in the health communication process, leading to the construction of a gender health science popularization information adoption model. In this model, new media operation plays a driving role in the initial stage of information adoption, while gender health cognition and content quality together form the foundation for identifying with gender health concepts. Perceived value promotes attitude change before information adoption, and the external environment interacts with gender health cognition in a mutually regulating manner. It is recommended to build a tripartite collaborative ecosystem for gender health science popularization involving short video platforms, families, and schools, systematically addressing the cognitive gaps among young people. This study contributes to exploring the cognitive perceptions and adoption intentions of individuals of marriageable and childbearing age regarding gender health, promoting the dissemination of gender health knowledge, and enhancing gender relations and social harmony.

, authors=Yue Li, Weiwei Zhang, authorsList=Yue Li, Weiwei Zhang, authorCompany=null, correspAuthors=Weiwei Zhang, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1288943070771258218, articleId=1288943069877871463, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=面向年轻用户的两性健康科普短视频信息采纳研究——以B站“芝士解结”账号为例, columnId=1288943042333880741, journalTitle=科普研究, columnName=专题, runingTitle=null, highlight=null, articleAbstract=

本研究聚焦两性健康科普短视频，以“芝士解结”账号为例，揭示年轻用户信息采纳行为的影响因素及作用机理，通过对年轻用户以及该账号创作团队成员进行深度访谈，运用主题分析法对访谈资料进行编码，归纳出新媒体运营、两性认知、内容质量、感知价值与外部环境五大核心主题，对应健康传播过程中的信息知晓、信念认同、态度转变与行为采纳4个阶段，构建两性健康科普信息采纳模型。其中，新媒体运营在信息采纳的初始阶段发挥驱动作用，两性认知和内容质量共同构成两性健康观念的认同基础，感知价值推动信息采纳前的态度转变，外部环境则与两性认知互相调节。研究建议构建短视频平台、家庭与学校三方协同的两性健康科普生态，系统弥补年轻群体的认知缺失。本研究有助于探究婚育适龄人群对两性健康的认知观念与采纳意愿，推动两性健康知识普及，增进两性关系与社会和谐。

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李悦，南京信息工程大学硕士研究生，研究方向：网络健康信息行为，E-mail：li09yue17@163.com。

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李悦，南京信息工程大学硕士研究生，研究方向：网络健康信息行为，E-mail：li09yue17@163.com。

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