Article(id=1288943064970535736, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, articleNumber=null, orderNo=null, doi=10.19293/j.cnki.1673-8357.2026.01.006, pmid=null, cstr=null, oa=null, hot=null, price=null, onlineType=0, articleFormat=0, articleType=null, articleTypeStr=null, receivedDate=1753372800000, receivedDateStr=2025-07-25, revisedDate=null, revisedDateStr=null, acceptedDate=null, acceptedDateStr=null, onlineDate=1785237574092, onlineDateStr=2026-07-28, pubDate=1771516800000, pubDateStr=2026-02-20, doiRegisterDate=null, doiRegisterDateStr=null, onlineIssueDate=1785237574092, onlineIssueDateStr=2026-07-28, onlineJustAcceptDate=null, onlineJustAcceptDateStr=null, onlineFirstDate=null, onlineFirstDateStr=null, sourceXml=null, magXml=null, createTime=1785237574092, creator=13701087609, updateTime=1785237574092, updator=13701087609, issue=Issue{id=1288943062634316606, tenantId=1146029695717560320, journalId=1149652312894775300, year='2026', volume='21', issue='1', pageStart='5', pageEnd='118', issueExtLink='null', onlineDate='null', pubDate='1771516800000', pubDateStr='2026-02-20', beforeIssueId=null, nextIssueId=null, price=null, status=1, issueComplete=1, articleOrder=1, issueType=-1, specialIssue=null, createTime=1785237573536, creator='13701087609', updateTime=1785237687490, updator='13701087609', preIssue=null, nextIssue=null, articleTotal=null, ext={EN=IssueExt(id=1288943540701085861, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, language=EN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=), CN=IssueExt(id=1288943540701085862, tenantId=1146029695717560320, journalId=1149652312894775300, issueId=1288943062634316606, language=CN, specialIssueTitle=, coverIllustrator=null, specialIssueEditor=, specialIssueAbout=)}, issueFiles=null, downloadFileDto=null}, startPage=57, endPage=64, ext={EN=ArticleExt(id=1288943065335440185, articleId=1288943064970535736, tenantId=1146029695717560320, journalId=1149652312894775300, language=EN, title=Empirical Study and Construction of Social Evaluation Index System for Science and Technology Museums Based on Third-Party Comment Data, columnId=1215673775031501199, journalTitle=Studies on Science Popularization, columnName=Science Popularization Capacity, runingTitle=null, highlight=null, articleAbstract=

With the increasing impact of science and technology museums on enhancing public scientific literacy and science education, how to scientifically and objectively evaluate their social impact has become a critical issue. Based on third-party comments collected from over 400 science and technology museums nationwide, this paper employs natural language processing techniques such as topic modeling and hierarchical clustering to establish a social evaluation index system for science and technology museums. The system includes 9 primary indicators and 24 secondary indicators. Machine learning algorithms are used to conduct empirical analysis on 133 371 valid comments from third-party platforms such as Dianping, Meituan, and Xiecheng. The results show that the three primary indicators—“children’s entertainment and ecience interaction”“science exhibitions and cultural experiences, ” and “interactive learning and technology”—score high across all types of science and technology museums. However, there remain significant improvement possibilities in transportation and environmental satisfaction. The study recommends that mega-sized science and technology museums should leverage their strengths in science education exhibitions while addressing service shortcomings; large-sized ones should balance core functions and optimize infrastructure; while medium and small-sized ones can pursue a differentiated development path of “specialization+features” and refine operations to compensate for resource limitations.

, authors=Yang Zhao¹, Yang Xu², Meili Wang¹, Dan Li¹, Yang Yang¹, Lei Zhou², authorsList=Yang Zhao, Yang Xu, Meili Wang, Dan Li, Yang Yang, Lei Zhou, authorCompany=null, correspAuthors=Yang Xu, authorNote=null, correspAuthorsNote=null, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=null, magXml=null, pdfUrl=null, pdf=null, pdfFileSize=null, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=null, mapNumber=null, fund=null), CN=ArticleExt(id=1288943065570321210, articleId=1288943064970535736, tenantId=1146029695717560320, journalId=1149652312894775300, language=CN, title=基于第三方点评数据的科技馆社会评价指标体系构建和实证研究, columnId=1215673776361095575, journalTitle=科普研究, columnName=科普能力, runingTitle=null, highlight=null, articleAbstract=

随着科技馆在公众科学素质提升和科普教育中的作用日益凸显，如何科学、客观地评价科技馆的社会影响成为重要课题。本研究基于收集的全国400余家科技馆第三方点评数据，利用基于自然语言处理技术的主题建模、层次聚类方法，构建了一个包含9个一级指标、24个二级指标在内的科技馆社会评价指标体系，并利用机器学习算法对大众点评、美团、携程等第三方点评平台的133 371条评论数据进行实证分析。结果显示，各种规模科技馆的前3个一级指标“儿童娱乐与科学互动”“科学展示与文化体验”“互动学习与互动科技”得分都很高；各种规模科技馆在交通与环境满意度方面仍有较大提升空间。研究建议，特大型科技馆应突出科教展示优势，补足服务短板；大型科技馆要均衡发展核心功能，优化基础设施；中小型科技馆可打造“专题+特色”差异化发展路径，精细化运营弥补资源不足。

, authors=赵洋¹, 徐扬², 王美力¹, 李丹¹, 杨洋¹, 周雷², authorsList=赵洋, 徐扬, 王美力, 李丹, 杨洋, 周雷, authorCompany=null, correspAuthors=徐扬, authorNote=, correspAuthorsNote=, copyrightStatement=null, copyrightOwner=null, extLink=null, articleAbsUrl=null, sourceXml=mOB0YH6pBuFsyGlK5fj4pA==, magXml=GQ9bV32VuaKyIp7dwZSJcQ==, pdfUrl=null, pdf=NYAIvK0y4rmAI0Tbfoh4oQ==, pdfFileSize=2036031, pdfExtLink=null, richHtmlUrl=null, mobilePdfUrl=null, reviewReport=null, pdfFirstPage=null, abstractGraph=null, abstractGraphContent=null, abstractVideo=null, citation=null, cebUrl=null, magXmlContent=cgI1AyC09SirPF9yM0P31Q==, mapNumber=null, fund=null)}, authors=[Author(id=1288943065926837058, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1288943064970535736, orderNo=0, firstName=null, middleName=null, lastName=null, nameCn=null, orcid=null, stid=null, country=null, authorPic=null, dead=0, email=zhaoyang@cstm.org.cn, emailSecond=null, emailThird=null, correspondingAuthor=0, authorType=1, ext={EN=AuthorExt(id=1288943066002334532, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1288943064970535736, authorId=1288943065926837058, language=EN, stringName=Yang Zhao, firstName=Yang, middleName=null, lastName=Zhao, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹, address=¹China Science and Technology Museum, Beijing 100010, bio=null, bioImg=null, bioContent=null, aboutCorrespAuthor=null), CN=AuthorExt(id=1288943066090414917, tenantId=1146029695717560320, journalId=1149652312894775300, articleId=1288943064970535736, authorId=1288943065926837058, language=CN, stringName=赵洋, firstName=null, middleName=null, lastName=null, prefix=null, suffix=null, authorComment=null, nameInitials=null, affiliation=null, department=null, xref=¹, address=¹中国科学技术馆，北京　100101, bio={"content":"

赵洋，中国科技馆科研管理部主任、研究员，研究方向：科技馆理论与实践，E-mail：zhaoyang@cstm.org.cn。

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赵洋，中国科技馆科研管理部主任、研究员，研究方向：科技馆理论与实践，E-mail：zhaoyang@cstm.org.cn。

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